QUALIFICATIONS
2014 to present
Herriot- Watt University, UK
MBA (Specialism in Marketing)
1999 – 2002
Oxford Brookes University, UK
BA (Hons) MANAGEMENT (First Class)
TRAINING/CERTIFICATIONS
– Business Spanish (beginners & intermediate)
– Getting the Best of Negotiation Skills (Trainmar)
– Brand Innovation (Arthur Lok Jack)
– Project Management Fundamentals I & II
– MXS I & II (Marketing)
– Quantitative/Qualitative Marketing Research Workshop
– Attitude and Adventures (Franklyn Covey)
– Making an Impact with Presentations & Public Speaking (Trainmar)
– Coaching & Product Development Training (In-house)
PROFESSIONAL EXPERIENCE
March 2013 to present
ANSA MCAL CHEMICALS LTD (AMCL), PT LISAS
EXPORT SALES MANAGER
Responsibilities:
• Developing and delivering the annual Sales and Marketing business plan, developing existing and new customer accounts, achieving revenue and profit targets, increasing market share and ensuring activities to increase general awareness.
• Prepare the annual sales budget and individual budgets in line with the company’s profit targets
• Monitors and evaluates general sales and marketing performance with detailed forecast and weekly, monthly and annual reporting on these activities to Executive Management.
• Plan and execute the activities of the marketing programs and manage and provide guidance for marketing activities.
• Provide analysis on prevailing industry trends and competitor information.
• Work closely with the Sales and Marketing team to effectively promote and introduce new products to customers while striving to improve the overall customer satisfaction level.
• Establishes and maintains Partner and vendor relationships, provides planning forecasts, agrees budget and negotiates pricing.
• Work collaboratively with all stakeholders including the Services Delivery Team, Finance, HR, and Logistics to ensure a consistent and effective communication flow etc
Jan 2009– Feb 2013
CARISMA MARKETING SERVICES LTD., CHAMPS FLEUR (Subsidiary of British American Tobacco)
MARKETING COMMUNICATIONS MANAGER (CARIBBEAN)
Responsibilities:
• Develop brand communication plans according to agreed marketing activities
• Ensure that brand communication/POSM negotiations across all channels lead to a more competitive position
• Develop goals and KPIs for tracking and evaluating the effectiveness of touch point utilization
• Analyse trade data and recommend action plans to improve brand performance in the trade
• Identify new opportunities to better impact target consumers through key account outlets and activities
• Provide the Marketing team with appropriate training in the effective use of communication tools and methodologies
• Manage the budget within the marketing communications function
Jan 2006 – Nov 2008
CARISMA MARKETING SERVICES LTD, CHAMPS FLEUR
MARKET RESEARCH EXECUTIVE (CARIBBEAN)
Responsibilities:
• Coordinate and provide all necessary materials for the appropriate implementation of Marketing Insights Projects
• Provide to the Area Marketing Insights Team timely and objective feedback for all projects implemented
• Support the scouting of new research agencies, as well as of other available suppliers in the market
• Consolidate information on competition activities and report all relevant findings to the local Marketing Team
• Recommend new Marketing Insights initiatives based on comprehensive understanding of business dynamics at end market level
• Support the evaluation of key marketing programmes and brand activities
May 2002 – Dec 2005
WEST INDIAN TOBACCO COMPANY LTD., CHAMPS FLEUR
TRADE MARKETING EXECUTIVE
Responsibilities:
• Increase market share by implementing brand activities and coordinating/supervising selling out activities
• Ensure that objectives in terms of availability, volume, margin, OOS and product freshness are satisfactorily achieved in all outlets
• Constantly monitor brands performance in the outlets
• Update all required customer outlet information on a continuous basis.
• Supervise merchandisers and contract labour to guarantee compliance to basic service requirements and customer satisfaction.
• Train staff of outlets on product portfolio in order that they are able to offer brands to the right target consumers
• Coordinate with sales reps the expected level of service to customers as well as the implementation of activities and promotions at the POS
