Profile
Skilled Marketing Coordinator with 5 years focused on growing subscription-based business. Experienced on identifying market trends and customer needs to create highly-targeted marketing campaigns.
Highlights
Multi-media marketing
Trade shows
Sales Force
Special events planning
Articulate public speaker
Skilled negotiator
Media relations
MS Office
Accomplishments
Planned and executed an international junior music concert which invited performers from Hong Kong, Indonesia, Malaysia, Mexico, Singapore, Taiwan and Thailand. This event obtained media exposures on several TV news, newspapers and most of the online media.
Launched a product promoting campaignwith TV commercials and online marketing, which led to an increase in sales around 5% above that of the correspondingperiod of last year.
Work Summary
Music Planning Chief
Apr 2007 to Mar 2012
Yamaha Music & Electronics Taiwan Co., Ltd
Motivated a product page on Facebook to facilitate interaction with customers.
Coordinated with dealers and MIS department on a new sales materials order interface and implemented it on time.
Conducted inventory managementwith controllingstock turnover and the fittest number of buffer stock avoiding slow-moving and shortage.
Sales Representative
Mar 2006 to Feb 2007
Stark Technology, Inc.
Computer hardware sales such as servers, storage equipment; and customer service.
Approached a client which had lost maintenance and got a purchase deal (around $16,500 USD) also kept the good relation with this client.
Project Specialist
Jun 2005 to Feb 2006
Veda International Corp.
Researched, negotiated, implemented and tracked advertising and public relations activities.
Organized public appearances, lectures and exhibits to increase product awareness.
Coached client representatives on effective communication with the public.
Planned and organized corporate media and other special events.
Qualifications
MBA, International Business 2005
TamKang University – Taipei, Taiwan
BBA, Marketing 2002
National ChungHsing University – Taichung, Taiwan
