Specialities
FMCG Sales,
Sales in Modern Trade channel,
Handling Multi Culture stack holders,
Handling Modern Trade, General Trade & Institute Clients ,
Business development,
Distribution,
Key account Management,
Team Management,
Budgeting,
Education & Qualifications
L.J Institution Of Computer Application
Master Of Business Administration (MBA) 2008 – 2010
Specialization In Marketing
Activities and Societies: Worked in the Placement Team of LJ institution of computer application
Gujarat Commerce College
B.Com, Accounting, 2003 – 2006
Languages
Gujarati, Hindi, English, Arabic
Experience
Summary: – I Having 6 Years Fair experience in Sales Of FMCG Products. My specialization in sales of Modern Trade & Horreca Sales But In Current Organisation i am handling all three Trades (Modern Trade, Traditional Trade & Horreca Sales).
Sales Supervisor @ NADA Dairy( Saudi Arabia)
Jun 2015 – Till Date (6 Months)
Handling Al-Khobar as Territory Development Representative & maintaining Modern Trade, Traditional Trade & Institutional Trade for NADA Dairy.
Key Responsible Areas:-
• Handling All Trade Clients (Modern Trade, Traditional Trade, Horreca Sales)
• Maintain Company Growth plans in Sales & Distribution.
• Give on Job training to Salesman, Merchandisers & Helpers,
• Give YTD growth to the company by category & by SKU
• Handling Multi Culture People.
• Canvassing the market (recruiting new customers when available & suitable)
• Auditing the market. (Customers, coolers, sales, distribution, availability, visibility, communication)
Territory Development Representative @ NADA Dairy( Saudi Arabia)
March 2015 – Jun 2015 (3 Months)
Handling Al-Khobar as Territory Development Representative & maintaining Modern Trade, Traditional Trade & Institutional Trade for NADA Dairy.
Key Responsible Areas-
• Canvassing the market (recruiting new customers when available & suitable)
• Auditing the market. (Customers, coolers, sales, Coverage , communication)
• Working as trade marketing.
• Monitoring Execution of promotional activities
• Monitoring cost of promotion.
• Checking execution of product, Product distribution, Product availability, Product Visibility.
Territory Sales Incharge @ United Biscuits
March 2012 – March 2015 (3 years)
Handling Gujarat as Territory sales Incharge Modern Trade for United Biscuits.
Key Responsible Areas:-
• I am taking care of entire Gujarat Modern trade Business.
• To develop excellent relations with the Key Accounts at all levels.
• Ensure implementation of TOT counterpart at store level & support activation in designated Key Account to meet business objective of achieving sales plan & growing category Shares.
• Achieving 100% Fill rate.
• To keep check & provide feedback on current and new practices followed by competition.
• Managing Company POG. Planning & Executing Promotional activities like trade scheme, sampling activates, Cross promotion With other company etc,.
• Regularly analyze the data collected by the merchandisers and implement the action points.
• Lead & Develop Team. Recruiting Team.
• Work with all merchandisers and promoter.
• Analyze Market Competition and make business plan accordingly.
• Ensure optimal stocking levels and high billing efficiency for all distributors.
Sales Officer – M.T & Institutional Sales @ Vadilal Ice-Cream
February 2010 – Till March 2012 (2 years 1 months)
Key Responsible Areas:-
• Handling Horreca & Modern Trade Sales
• Team Handling,
• Maintain Old Clients and Adding New One
• Taking Care of Company Chillers,
• Maintaining Company Growth Plan
Skills & Expertise
Business Strategy, Business Planning,
New Business Development,
Key Account Management,
Sales Management, Channel Partners Management,
Key Account Development, FMCG,
Distributed Team Management, Distributors Management,
Business Development, Product Marketing,
Product Development, Trade Marketing,
Sales Operations, Brand Management,
Competitive Analysis, Marketing Management, Market Research, Team Management,
Market Planning, CRM , Brand Management,
Forecasting, Marketing Strategy,
