Profile Summary
I am a strategic marketing manager and project manager with an in-depth understanding and hands-on experience in online marketing, social media and the telecom industry , including overseeing transformation programs into the latest technologies and digital marketing.
I have several years of experience in managing multichannel and multinational marketing campaigns for several online companies. I listen to and learn from others, specialize in SEO/PPC and performance marketing strategies from the ground up. I have a successful recent track record in attracting qualified visitors to companies’ websites other than through PPC.
I am multilingual and have excellent verbal and written communication skills in English, Spanish and Italian, and am a self-starter with the ability to work well under pressure and on my own initiative. I am a goal orientated, results driven and a highly analytical individual who is well used to presenting KPI’s in line with strategy.
I have managed relationships with internal and outside strategic direction to advertising, online and media-buying agencies, as well as overseeing the implementation of annual and quarterly media plans. I am a specialist on behaviour based marketing on social media profiling technology as well as creating the right audience profiling, graph search tools, Facebook custom Audience creation tools, also retargeting as well as control of customer acquisition.
Employment History
March 2014 – Agust 2015
Avis Budget Group
Digital Manager Southern Region
• Manage online Operation on Southern Europe
• Manage Migration to new CMS and Sites within the region
• Twenty seven and over 200 microsites
• Manage several agencies that bring support.
• Hand on professional
• Project management
July 2013 – February 2014
Rank Group
Digital Marketing Manager
• Managed agency relationships in different projects for brand activation
• Set-up and managed affiliate Program and long-term commercial partnerships
• Managed SEO including agency and optimization
• Created Marketing strategies for multicultural sites for social media leading the large-scale transformation team.
• Worked with key KPI’s tools, assessing digital acquisition performance by channel and determining strategies to continuously optimize performance.
• Manager of Digital advertising, PPC & SEM
• Project management
Achievements:
• Increasing company revenues 15 % in the time I was in charge of these functions.
• Launching a multi affiliates sites successfully, controlling cost of Acquisition
• Achieving first page listing for both web sites under plan key words in the SEO program.
January 2012 – June 2013
Marketing Manager
Virtualneo (agency)
London, UK
• Managed all activities related to the customer’s brands to ensure it is presented in a manner that consistently reflects the Brand’s strategic direction.
• Prepared and implemented marketing plans and the UK promotional/communication calendar.
• Dealt with several financial clients , peer to peer financing, banks and other financial institutions and other fields.
• Built marketing budgets and maintained marketing and advertising expenses within clients’ set budgets, with a clear compelling vision of their needs.
• Managed the social strategy and execution of our brands to meet local and global
• Project Management for Telecom and lottery company in Africa
• Managed and participated in national and regional trade shows, sponsored events and sales meetings.
Achievements:
• Increasing clients’ revenues between 15 and 25 % in the time I was in charge of these functions.
• Achieving first page listing for both web sites under plan key words in the SEO program.
• Launch successfully lottery products in seven African countries
June 2009 – December 2011
Marketing Manager
MTG-bet24.com
London- Malta
• In charge of several e- commerce sites in different languages optimizing brand activation
• In charge of affiliate program as a strategic plan of large -scale transformation of traffic.
• Led compelling, clear, effective communications to support acquisition channels as well as realizing the base management objectives.
• In charge of developing a database to include all of our customers, follow the buying patterns, research their buying behavior and analyze market trends.
• Managed a team of marketing professionals, up skilling the team and managed innovative mufti-channel marketing campaigns and digital transformation.
Achievements:
• Increasing revenues between 15 and 18 % in the time I was in charge of these functions.
• Achieving first page listing for both web sites under plan key words in the SEO program. Social media campaigns
January 2007 – May 2009
Online Marketing Manager
Eurogaming
London- Malta
• Setting and executing effective web-based and off-page SEO plans to position, drive business awareness and growth true to the best possible positioning in search engines.
• Defining and implementing, new potential commercial business associates and affiliates and establishing opportunities for long-term relationships and collaborators.
• Developing a global corporate communications strategy and developing a crisis management strategy for the brand
• Managing all corporate media relations and digital transformation
• Working with the company’s top management in developing a consistent corporate image and identifying across all markets promotional materials and effective internal and external communications.
Achievements:
• Increasing client’s revenues between 35 and 45 %. Lunching a multi affiliates sites successfully, controlling cost of Acquisition, social media campaigns
• Achieving first page listing for both web sites under plan key words in the SEO program.
• Winner of the 2008 Cap Euro Global Award for best affiliate program under the category of bingo.
January 2006 – December 2006
Head of Digital Marketing -E commerce Manager
NCR
London, UNITED KINGDOM
• Managed a team of marketing professionals, managed innovative multi-channel marketing campaigns
• Oversee different online properties in different languages.
• B2B and B2C marketing experience
• CRM – Email and Direct Mail experience
• Worked on SEO of different sites
• Managed PPC and Social Media campaigns
• Developed KPI reports based on Analytics
• Developed a global corporate communications strategy and developing a crisis management strategy for the brand
• Project Management
Achievements:
• Increasing number of clients between 15 and 20%.
• Achieving first page listing for both web sites under plan key words in the SEO program.
January 2004 – December 2005
Country Manager: Iberia, Portugal and Italy
Worldspan
Madrid-Milan, Spain
• Responsible for providing service and support to over 35 online travel agencies online and hotel chains online. In charge of digital transformation
• Implementing offline marketing strategy – printed media, Yellow Pages, trade fairs, etc.
• Responsible for online marketing and bringing online companies up to first class brands throughout Southern Europe.
• Complete responsibility for company performance in the local market. P&L responsibility for new direct sales, account management, indirect sales and sales operations across the region.
• Duties included negotiating, managing and leading partnerships with named key online companies, media and providers. As well as establishing key online partnerships to extend company exposure, and attract customer based relationships.
• Forged strong relationships, to implement strategic plan, with key stakeholders within the company to ensure collaboration across all departments, reporting in a matrix environment, among customer companies such as lastminute.co.uk , edreams.com, expedia.co.uk, hotel.com and others.
Achievements:
• Increasing number of clients between 15 and 25 % in the time I was in charge of these functions.
• Overachieving target sales by 30%
Education
Highest qualification Masters – NVQ Level 6
Mar 1980 – Mar 1985 ( 5 years 1 month )
University of San Francisco, Marketing Masters, Marketing and Business Administration
Achievements
Nov 2008
CAP Euro Best Affiliate Program Award for Online I gaming site
Publications, Courses and Events
CAC Internet I gaming Amsterdam Aug 2009
Speaker on Conference for Affiliates convention, on Amsterdam, worldwide affiliate conference for i gaming industry
