Experience Summary
April 2015 – Present Marketing & Communication Manager Europe & ME at ClearPeaks
November 2011 – March 2015 Marketing & Com. Manager, Spain, Uk, And. & Arg. at Raona’s Group
October 2010 – November 2011 Corporate Marketing & Communication Manager, Spain, Uk & Arg. at Evermind
November 2003 – October 2010 Marketing Manager Spain, UK & Argentina at Raona
October 1998 – November 2003 Business Developer & Project Manager Europe at LF Channel SL
Experience Details
Apr. 2015 – present
ClearPeaks SL
Marketing & Communication Manager, Europe & Middle East
ClearPeaks is a Business Intelligence solutions and services company, with offices in Barcelona, London and Dubai. Some of our clients are GASCO, Zain, Eagle Hills and Easyjet, located in ME and UK, so we are really focus on extending the business in Spain and also increase our knowledge in Europe & ME.
One of the most important objectives is, to create the Marketing & Communication department, which involves working on the marketing plan, communication plan and also improve our partner relationships, Oracle and Tableau, as some of the main tasks.
Nov. 2011 – Mar. 2015
Raona’s Group
Group Marketing & Communication Manager, Spain, UK, Andorra & Argentina
As a part of the Raona’s growing strategy, we have created some brands and I am the responsible of their B2B Marketing Strategy. The companies in charge are, Raona, as the main company and specialized in software development for Microsoft technologies. Evermind, focused on mobile business developments and Insare, software developments for assurance Industry.
Basically, those years our strategy is digital marketing centric. Inbound Marketing (improving SEO, social media presence), Outbound Marketing, lead nurturing, lead scoring. This strategy let us being more lead /objective oriented and gaining visibility inside the company and having direct return of the department.
Controlling the budget, coordinate countries, measure using Navision CRM and generating leads are some of our primary aims in all countries and that is the way we measure.
Oct. 2010 – Nov. 2011
Evermind Engineers SL
Corporate Marketing & Communication Manager – Spain, UK & Argentina
Evermind as a new company of Raona’s Group was created at the end of 2009. The mission and vision of Evermind are the same as in Raona, with the difference that we are focused on different technologies, Java, open source and mobile applications.
Evermind, as a company of the Raona’s group, has offices in Barcelona, Madrid, Argentina (Sant Luis and Cordoba, Buenos Aires) and London.
My main responsibilities are, create the marketing plan, considering that we are like Raona in 2003, so we have to create the brand, create the offering, demand generation and social media strategy.
This year, the whole company is focused in reaching the break-even of the company, so all our efforts are focused mainly on demand generation and obtaining a fast ROI of every action.
Nov. 2003 – Oct. 2010
Raona Enginyers SL
Corporate Marketing & Communication Manager – Spain, UK & Argentina
Raona, created in March 2003 is a software development and consultancy company specialized in new technologies.
I have been in charge of the creation and development of the Marketing department in Spain (Barcelona & Madrid), UK and Argentina. The marketing team staff consists of 4 persons, 2 in Spain, 1 in London and 1 in Argentina. All of them reporting to me. In November of 2003, Raona had 7 workers, I included, and at the end of 2010 we were 100 workers. Every year until 2008 we doubled the revenue of Raona, in 2009 and 2010, we maintained the same revenue as 2008.
My main tasks are: create the marketing plan of the company involving all the teams in the company, control budgets, results, and analyze the campaigns and the ROI of each. Also, control the communication and the social media actions. Providers are really important in our marketing plan.
Development and management of the department, take care of the corporate brand image and corporate material. Research, evaluation and final decision of providers, both in design and communication providers. Development of the marketing plan (objectives, budget, action & calendar) and its execution.
Other competences are:
Create and maintain Partners relationship (Microsoft, ESI (European Software Institute), CIP (Productivity and Innovation Center), Oracle).
Establish the engineers’ objectives.
Maintain the website and increase the number of site visits.
Create social Media plan, basically, define the KPI’s and the strategy.
Demand Generation, events, campaigns, ROI of each, Leads, MQP’s, SQP’s
Control the possible deviations of the marketing plan and the engineers’ objectives.
Oct. 1998 – Nov. 2003
LF Channel S.L.
Business Developer & Project Manager Europe (Portugal, France, Italy & Spain) LF Channel, enterprise devoting to the computer Channel Marketing
I was in charge of leading a team of 3 people on the Spanish market and 3 European project managers.
I worked to improve an organization’s market position and achieve financial growth. I defined long-term organizational strategic goals, built key customer relationships, identified business opportunities, negotiated and closed business deals and maintained extensive knowledge of current market conditions.
I found potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Also, I help manage existing clients and ensure they stay satisfied and positive. I called on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.
Customers: Intel Corporation Iberia, D-Link Iberia, Adaptec, Ricoh, Microsoft, Fujitsu Siemens, Apple computer, Iomega, Samsung Symantec, Belkin, Ubi Soft.
Academic Background
Career:
1996 – 1999 Bachelor Of Investigation and Marketing techniques
University of Barcelona
1993 – 1996 Business And Management
Specialized in Marketing and Market Investigations, University of Vic (Barcelona)
Courses:
May 2009 – November 2009 Advance Intensive English course, advance level
June 2005 IESE Focused Program, “CRM, the 5 pillars of the relational Marketing“
October 2001 Course of project Management, imparted by Cambra Oficial de Comerç
October 2000 Course of negotiation, imparted by Cambra Oficial de Comerç
July 1998 The Spanish Economy and the European Horizon
Coursed in the International University Menendez Pelayo, Santander (Spain)
Languages
Spanish and Catalan – Native
English – Advance level – (International environment)
French – Basic levelGerman – In process since 2013- (I already have A1)
