Objective
Constantly improving towards greater excellence in the field of B2C, B2B & C2C strategic and operational marketing, promotion, DM, brand management as well as e-Business/e-Commerce solutions & customer relationship management while achieving success in interactive marketing communications is my ultimate objective.
Profile
Working on positions as CEO of ICT company, Marketing Agency Director, Marketing Director, Senior Marketing Expert for Digital Marketing in residential sector at largest telecom company in Croatia, Business school professor, Marketing Manager, Account Manager for various domestic and international companies; I have collected 13+ years of working experience in marketing, management, business development, projects and e-Business.
Career Summary
● March 2013 – November 2014,
Croatian Telecom – Zagreb
Senior marketing expert in residential sector
Creating new digital business opportunities, VAS/VOD/OTT, end-to-end development of the non core and near core telco business projects, partnership negotiations, developing and maintaining the business relations with new business third parties, managing marketing propositions and coordinating marketing communication for new business opportunities in residential sector at Croatian Telecom.
Working on GA incremental, churn prevention, retention and acquisition projects in fixed and mobile segments through Croatian Telecom new digital business projects that are focused on creation of unique new business propositions and value added services propositions to RES customers I gained valuable experience and knowledge in telco industry.
● Spring 2008 – December 2012
CEO at Infinitas Business Platform – Zagreb; E-business development company specialized for e-business and e-commerce web services, platforms and e-business & e-commerce models.
Important projects in 2011. and 2012.:
● B2B marketing e-marketplace
● B2C e-commerce advertising collaboration platform
● B2B closed-type auction platform
● July 2008 – March 2009
INTER CARS – Zagreb
Marketing Director
As a marketing director at Inter Cars, a company that is an international market leader for the distribution of vehicle spare parts I was responsible for the development of the franchise network on the Croatian market and for the entire marketing performance of the company (strategic and operational marketing, sales marketing, promotion, corporate communication, PR, social responsibility …) on the SEE region – Croatia, Bosnia and Hercegovina and Serbia markets. I was also partially responsible for the wholesale/retail business through franchise network on the Croatian market.
● 2006 – 2008
FIMA GRUPA d.d. – Financial institution/Bank, Brokerage, Investment fund management – Varaždin
CEO of FIMA’s in-house marketing agency
As a CEO of FIMA’s in-house marketing agency I had responsibility for corporate marketing performance as well as marketing performance of core business companies – members of the FIMA GROUP (15 core business companies and 5 companies as service companies to the group) on the SEE regional market – Croatia, Bosnia & Hercegovina, Serbia and Ukraine.
● 2003 –2007
Guest professor at Zagreb school for management and tourism
As a guest professor at Zagreb school for management and tourism I was lecturing about e-business and e-commerce business models and interactive marketing communication.
● 2005 – 2006
VENTILATOR d.d. – Zagreb
Head of supply department
As a head of procurement department I was coordinating a procurement and supply chain management system as well as communication with existing and new suppliers.
● 2004 – 2005
Marketing agency “J. WALTER THOMPSON” – Zagreb
Account manager
As account manager I have developed and improved complete marketing strategies and promotional campaigns for well-known international companies and their brands, such as: FERRERO (Raffaello, Ferrero Rocher, Kinder Bueno, Nutella, Dupllo, Tic Tac, Kinder Maxi King, …), UNILEVER (Sunsilk, Lux, …), IVECO, CHIPITA (Mini 7 Days, Bake Rols, Yugioh,..), MERCATOR shopping mall.
● 2003 – 2004
Marketing & PR agency “MILLENIUM PROMOCIJA” – Zagreb
Strategic marketing manager
I have successfully created and implemented many strategic marketing plans as well as advertising plans for big domestic and international companies. Some of them are: VEČERNJI LIST newspapers, AUTO ZUBAK Group- VW car dealers, HYPO ALPE-ADRIA-BANK, PRINGLES CHIPS, HEP d.d., TEKSTILPROMET d.d. / TOP SPORT Principality of the City of VELIKA GORICA.
● 2002 – 2003
ZNAM – Zagreb
Marketing manager
● 2001 – 2002
Marketing agency CEMA – Zagreb
Market researcher
Qualifications
2001-2003 Master’s degree at faculty of Economics at University in Zagreb
● MA – Business to Business marketing management
● Average grade: 4,50
MA dissertation topic: “CRM and Interactive marketing communications as highly important factors in lowering business risk in the Internet business”.
1993-1999 Bachelor’s degree at faculty of Human Science “Hrvatski sudiji – Studia Croatica” at University in Zagreb.
● Professor of Croatian Culture and Philosophy
● Graduated with average 4.00
1988-1992 High school degree, MIOC, Mathematics–Programming High School Zagreb, Croatia
1988-1992 Mathematics-Programming High School, Sarajevo, BiH
● I started high school education in Sarajevo and graduated in Zagreb, MIOC – mathematical-programming high school. Received a degree – programming engineer.
I am married, have two sons (5 and 9 years old), like to swim, go mountain climbing, enjoy film art and sports.
