Profile
Explorer – Mediator – Achiever
Eager to learn and inspire every day
Decisive and data-driven Marketer, proficient in conducting research, understanding behavior and needs.
Voice of the customers. The private-eye in targets selection.
Devotee of a 360 degrees focus in business strategy. Think internal first, through talent acquisition strategy – up to succeeding outside, in face-to-face customers service
Looking to expand my knowledge and contribution within the three pillars of sustainability.
Work Experience
NetRefer by Arnold Media| Malta |
August 2014 – present
Solution Specialist | Business Development Department
Initially started as Product Analyst and gained more responsibilities in order to consolidate the bridge between Business and Product.
Responsible for providing actionable suggestions based on Market Analysis and Product Lifecycle, as well as for the ownership of clients feature requests.
Main accomplishments:
Acted as Product Manager together with the Development Manager for 8 months (3 important releases)
Successful clients interaction, support and influencing all internal levels
Conceived clients engagement practices and on-going support to Marketing, Sales, Project Management
Active contributor for CRD (Customer Requirements Documentation) of new products launch and Pricing Strategy
Established and execute new clients profiling
On-going screening of new market opportunities
Successful suggestions for improving users journey in Customer Portal Interface and digital presence
Took initiative in setting the framework of my role
Telekom | Romania |
January 2008 – August 2014
Business Data Analyst | Customers Intelligence Department
Initially started as Market Research Analyst in Geo-Marketing & Data Mining Department, Retention Division and remained under same management after department reorganization.
Responsible for analyzing the socio-economic environment and users’ behavior for regular or ad-hoc projects.
Telekom | Romania |
January 2008 – August 2014
Business Data Analyst | Customers Intelligence Department
Cross-functional role, liaising with Sales, Marketing Communication, Product, IT and Customer Care. Regularly compiling presentations for Senior Management.
Main accomplishments:
Extensively developed research skills while maintaining critical thinking in order to provide optimum suggestions for acquiring, engaging and retaining customers
Main point for providing target selection (customers and geographical level)
Provided Door 2 Door sales leads generation
Determined Nationwide market segmentation
Initiated and coordinated Competitors Alarms Project
Other roles during studies | Romania
Relocation Consultant (High-skilled Expats); Rilvan Relocation | 2007 – 2008
Administrative Assistant; Plori Capital & Consulting | 2006 – 2007
Marketing Specialist; Andrep Ltd | 2004 – 2005
Education
Romanian – American University | Romania | 2007 – 2009
Master’s Courses, Marketing (Not applied for final thesis)
Academy of Economic Studies | Romania | 2003 – 2007
Bachelor’s Degree, Management Faculty
Courses
Coursera | November 2015 – present | Social Psychology
Edx | August 2015 – present | Anthropology of Current World Issues
Deutsche Telekom & UMS | July 2010 | Six Sigma Training
RoPot | June 2010 | Creativity in Social Entrepreneurship
OTE Academy & DIAGMA | May 2010 | Project Management Certification
Key Skill Areas
Market Segmentation
Targeting and Positioning
Acquisition, Loyalty and Retention
Customers behavior
Sales leads generation
Product Marketing Management
Client Relationships
Affiliate Marketing
Project Management
Personal Skills
Creativity
Problem-solving
Goal-driven
Enthusiastic team player
Active listener
Sustainability advocate
People management skills
Collateral Projects
Personal project: electrodesonmyinnervoice.com
Business Consultancy | Kill the Bill (startup) | 2013 (7 months)
Involved in all areas of the business and replacing the owner in all daily activities: Recruitment, Marketing campaigns, Sales, Partners and Suppliers relationship
Volunteering | 2010 – 2012:
Member in Business Advisory Network at NESsT
Volunteer at Romanian Association Against AIDS
Technical Skills
MS Office
JIRA Agile
Zoho CRM
Social Media and Google Analytics
Map Info GIS
Dundas BI
SPSS
SQL
Adobe Photoshop
Languages
Romanian – Mother tongue
English – Proficiency
French – Intermediate
Spanish – Elementary
Interests
Experiencing life through a 3 year-old lens
Mentoring
Anthropology
Art and design
