Profile
Over 15 years experience and Directorship, linked to business generation, sales and digital marketing. Strategic vision, contribution of value and accustomed to work on multiple projects simultaneously. Experience in service design and digital businesses in highly competitive sectors, from the very incipient phases up to the management of the operation at the consolidated phase.
Education & Qualifications
1990 – 1998 – Ingeniería Industrial mecánica: Universitat Politècnica de Catalunya
1978 – 1990 – EGB, BUP y COU: Lycée Français de Barcelone
Languages
Native Advanced Intermediate Basic
Catalan ☐ ☐ ☐
Spanish ☐ ☐ ☐
French ☐ ☐ ☐
English ☐ ☐ ☐
Professional Experience
Nov ‘12 – present
► RocaSalvatella
ressulta (RocaSalvatella group) – General Manager and Founder
Digital Marketing Consultancy of the Roca Salvatella group, that increments business and client revenue executing digital marketing strategies.
– Creation of service offering: commercial strategy, execution of online sales projects, ecommerce website conceptual model definition and process definition…
– Creation and management of project execution team (20 people)
– Creation and execution of commercial strategy of ressulta, from the initial value proposal to the design of long term project. Reach revenue superior to 1M Euros.
– Execution of eCommerce projects for clients such as: FC Barcelona, Abertis, Damm, Dreamplace Hotels, Meliá, Dentaid, Cordoniu.
2012 – present
RocaSalvatella – Director and partner
Digital strategic consultancy specialized in accompanying companies in digital transformation.
– Adapting the actual strategic digital value proposal to the sector of tourism.
– Commercial action to the value of 200,000 Euros: elaboration and explication to the client on budgets and proposals.
– Execution of strategic projects for clients such as Agencia Catalana de Turisme, Patronat de Turisme de la Costa Brava, Ajuntament de Barcelona, Almirall or Panasonic.
Jun ‘07 – Nov ‘12
► Expo Hotels & Resorts – Director of eCommerce and of Direct Customer
Hotel chain of 8 hotels in different cities: Barcelona ( Princesa Sofia, Torre Catalunya, Expo Barcelona, Valencia (Expo Valencia), Marbella (Don Carlos Resort) and Tenerife (Mediterranean Palace, Cleopatra hotel, Sir Anthony)
– eCommerce
– Definition of digital commercial strategy (marketing online, prices, room distribution,…) from the beginning, defining sales objectives, and obtaining an increment in sales on the web for 0.2% to sales superiors of 20%
– Creation and management of the ecommerce team (6 people).
– Management of the annual budget superior 1.5M€.
– MICE (Meetings, Incentives, congresses and Events) digital strategy definition
– Online Travel Agencies
– Definition of commercial strategy for online agencies (booking, Lastminute, Expedia, etc.).
– Definition and follow-up of sales objectives.
– Supervision of the commercial team (6pax) for Expo Hotels.
– Phone sales
– Supervision of the commercial team (6pax) for Expo Hotels.
– Creation and application of new sales procedures for SLA improvement, reaching an important sale price increment on rooms sold
Feb ’01 – May ’07
► e-laCaixa –Product Manager and Business Development Manager
A company managing the electronic channels of Caixabank: Internet banking, bank tellers, Telephone Banking or Mobile Banking
– Conceptualization of bank services via mobile phones, like bank alerts of “La Caixa “ ( more than 1M clients) or Mobile Banking ( Mobile Línea Abierta ).
– Managing products for digitals channels such as: credit cards online sales, insurance sales. Creation and execution of sales campaigns.
– Definition and managing of mobile digital banking services.
– Management of the telephonic services of “La Caixa”.
– Negotiation of contracts for Call Center.
– Supervision of the company TGT that manages the telephone services (banking, blocking credit cards, Punts Estrella,…) of “LaCaixa”, reaching control cost targets and customer satisfaction.
Apr ’98 – Feb ’01
► Accenture – Consultant
Worldwide Leading Consultancy in the area of strategy, digital, technology and operations.
– Definition of processes, design of functional requirements and functional database for a portal between loaders and carriers Agora Europe, formed by Damm and BT)
– Design of a relational marketing plan for Schneider Electric.
– Design, development and implantation of the financial product, “Compra Comodin” for Seat and Fiseat.
Jan ’97 – Apr ’98
► Volkswagen Audi España, S.A – Responsible for guarantees for Southern Zone
A vehicle distributing company, replacement parts, and accessories for Volkswagen, Audi, Skoda and Volkswagen Vehicle Commercials-
– Pricing control for reparations under guarantee for the car dealers in the southern area of Spain, (Andalucía and Extremadura).
– Realization of Auditing guarantees in car dealers.
