Profile
My name is Callum; I am an ambitious and hungry individual, two years into my career in Marketing. I began this journey following my graduation from the University of Manchester, United Kingdom, where I gained a Bachelor of Science in Sociology, receiving Upper Second Class Honours (2.1). Embarking on a Student Exchange Programme at the University of Toronto in 2012 enhanced my experience as a student, broadening my exposure to different cultures and working environments, things I have searched for through my working life. Since my studies, I have held the positions of Marketing Assistant and Marketing Officer at Axion Consulting, Marketing Technology Assistant at BLM and most recently, Global Digital Marketing Graduate at Imperial Tobacco, which highlights my progression.
I am now seeking a fresh and exciting opportunity in Manchester, where I can continue to add real value and progress in the workplace.
Career Summary
October 2014 – July 2015:
Group Marketing Graduate, Global Digital Imperial Tobacco, Bristol, United Kingdom
• I was successful in my application and accepted on to the Group Marketing Graduate scheme at Imperial Tobacco, a FTSE 100 company and the 4th biggest tobacco company in the world.
• I project managed the pilot roll out of our global e-CRM platform, Exact Target Marketing Cloud, being the main point of contact for the tool. Using the German Market for the pilot, I oversaw the migration of e-CRM systems. I secured their buy in by providing accurate and realistic planning, providing regular support online and in person (Hamburg office). I successfully worked with and managed internal/external agencies, stakeholders and legal teams located in different markets around the globe to ensure the pilot was a success.
• Being the main point of contact for Social Media Monitoring, I self-trained myself on our Social Listening Platform, Radian 6, using online tutorials and support helplines. Working with our brand teams in key markets, I created structured reports which included insightful analysis on what people were saying about our brands online. I then implemented a realistic schedule for distributing these reports, collaborating with the different teams to improve the reports and add value. The international nature of this work provided me with the opportunity to work with translation agencies and colleagues in foreign markets. From these learnings, I presented to my colleagues on the capabilities of the software and provided training sessions for other teams/departments.
• Managing the Moroccan lifestyle website “Ça Roule” gave me the opportunity to work with colleagues in another foreign market and language. This allowed me to work closely with several agencies (Social, Content, Media, Build) to ensure that KPI’s and targets (volume, quality, and registrations) were met. As this site was consumer facing, I placed extra emphasis on making certain that all SLA’s were kept to and that 1:1 communication with the consumer was maintained monthly. I did this by creating emails/newsletters using several different software/tools, and also by self-teaching myself basic html coding. I also wrote content for the site, used CMS systems to upload that content and worked with the build agency to both refresh the website and provide the user with a better journey.
• Another role of mine was to oversee all of our company websites and social channels. When we launched a new website, I would assist in user acceptance testing, using several different browsers, devices etc. I also oversaw several host migrations from local servers onto our new global hosting servers. This again allowed me to work with external agencies as well as internal IT departments. Using Google Analytics, I also produced a weekly flash report which gave a performance overview of these websites.
April 2014 – October 2014:
Marketing Technology Assistant BLM, Manchester, United Kingdom
• Working closely with the marketing and business development team, I ensured that the firm’s marketing products, services and digital offerings were effective and innovative. I was responsible for ensuring that these offerings were fresh, engaging and maintained in an innovative manner.
• I also took a consistent, reliable and innovative approach towards the marketing tools used by the wider Commercial & Business Development (C&BD) team and business overall.
• Whilst providing assistance in delivering national internal campaigns, I also managed the company’s intranet, uploading new online content daily, as well as making this content available offline for colleagues and partners.
• Collaborating with partners and fee earners, I supported them in creating and sending out departmental emails, as well as updating their profile pages on our company website. This role became more important as the new company website was launched, another project I was heavily involved in.
• I was also in attendance at several business development events which we hosted.
October 2013 – April 2014:
Promoted to Marketing Officer Axion Consulting, Manchester, United Kingdom
• Promoted to Marketing Officer after 3 months at Axion which reflects my ability to settle into a new role and hit the ground running. Was responsible for leading on companywide marketing and communication initiatives for schemes such as Carpet Recycling UK for whom I created newsletters, catalogues, pamphlets and other marketing documents.
• Whilst remaining the contact for all marketing enquiries and continuing my work on a range of marketing activities, my progression to Marketing Officer meant I was entrusted with more prominent responsibilities which highlights my management skills as I am able to juggle priorities in a high pressure environment, yet still meet deadlines.
• For example, I was made responsible for digital marketing and given full control of company social media channels, both creating and managing content, whilst also creating and managing external and internal newsletters.
• Was also given full control over the company website and thus made the administrator which involved monitoring and analysing site visitors, posting news items and making sure the website was in a good presentable state.
• Also the contact for all PR and press release enquiries which added pressure to my role due to the strict deadlines the responsibility presented which again improved my ability to juggle priorities.
• I was also given an increased contribution to the sales and marketing strategy with a strong emphasis on multi touch marketing where I engaged with new customers through digital platforms such as email whilst also learning the correct procedures of multi touch.
June 2013 – October 2013:
Marketing Assistant Axion Consulting, Manchester, United Kingdom
• I was the contact for all marketing enquiries and supported a range of marketing activities including advertising, social media, newsletters, mailing lists, website administration, events and all other enquiries.
• Combining these roles I used my skills to communicate with target audiences and manage customer relationships. For example, I contacted several potential customers whom my director had met at different events. I introduced our company and sent them example materials such as our most recent newsletter or a data sheet for one of our products, whilst also enquiring as to whether they would like to be placed on the company mailing list.
• Also given the role of managing certain marketing campaigns including an online Google AdWords campaign where I created specific advertisements and banners which would target a relevant audience through “pay-per-click”.
• I identified potential sales through creative marketing ideas and administering multi-touch marketing campaigns.
• Contributing to the “3 million in 3 years” scheme by increasing revenues via a more inventive marketing strategy.
Qualifications & Education
2009-2013.
The University of Manchester, United Kingdom
BSc. (Hons) Sociology – Upper Second Class, 2.1
Including the following Modules: Introductory Marketing, Social Media Marketing, Digital Marketing.
2011-2012.
The University of Toronto, Canada
Academic Exchange Programme at the University of Toronto.
2007-2009.
Loreto Sixth Form College, Manchester, United Kingdom
A Level’s: Media Studies (A), Politics (B), History (B).
2002-2007.
North Manchester High School for Boys, Manchester, United Kingdom
14 GCSE’S: (A*-C) including grade A in Maths and English.
Other Positions Of Responsibility
July 2013 – April 2014: Head of Marketing Axion Social and Charity Events Committee
November 2010 – January 2012: Treasurer University of Manchester Sociology Society
October 2010 – January 2012: Peer Mentor & Student Representative University of Manchester, United Kingdom
February 2011 – December 2011: Bartender Owens Park University Bar, Fallowfield Campus
January 2010 – February 2011: Bartender & Promotions Assistant 42nd Street Nightclub, Manchester
Skills, Activities & Interests
Technical Skills: Self trained in HTML coding. Trained in Microsoft SharePoint, Lync and Dynamic CRM. Also have an extensive knowledge of Microsoft Office including Excel and SPSS. Experienced and comfortable with Mac0S and have a strong understanding of Adobe Creative Suite, Google Analytics/Google AdWords and WordPress. Expert on other software such as Exact Target Marketing Cloud, Radian 6, Dotmailer, Sm@rt, InterAction.
Sports: Captain of University Football team, Curling (Beginner), Tennis (Regional Level). Enjoy all combative sports.
