Career Summary
Ecommerce Executive
Boohoo.com—Manchester, UK
September 2014-Present
Currently I manage the day to day promotional activity and long term UX projects across North America and the Southern Hemisphere. The core of my responsibilities are as follows:
⋅ Implement the execution of the promotional plans across the American, Canadian, Australian and New Zealand websites
⋅ Monitor the web analytics to measure performance of website activity
⋅ Identify areas of improvement to localise website content
⋅ Work closely with IT and Marketing to deliver effective content changes and promotions across the websites
⋅ Manage the team of ecommerce trading assistants to execute and implement the trading activities across each website
⋅ Demonstrate an awareness of the different markets and adapt trading activity to maximize sales for the different customers in each market
⋅ Regularly report on site performance
⋅ Implement A/B testing
⋅ Plan and execute the successful launch of new landing page
⋅ Implement cross-site projects to improve user experience and conversion
Highlighted Accomplishment
⋅ Increased week on week conversion across American Markets
⋅ Successfully planned and implemented Black Friday promotional plans; resulting in record breaking sales
Ecommerce and Digital Management
2011-September 2014
I operated as a freelance digital and Ecommerce manager; taking on several rolls, chief of which are listed below:
Content Management
⋅ Creation of B2B, B2C and C2C content for Twitter, Facebook, LinkedIn, Pinterest, Instagram, tumblr and Google+
⋅ Custom design of template, backgrounds and other visual content
⋅ Writing proposals and developing bespoke strategy for specific clients
⋅ Creation and management of social media campaigns and competitions
⋅ Building social profiles from the ground up as well as enhancing existing profiles
⋅ Complete management of cross-profile social media accounts within multiple industries
⋅ Strategic evaluation of social performance
Ecommerce Management/Assistance
⋅ Uploading products to eBay, Amazon, independent web-stores and Play.com
⋅ Updating and monitoring of the stores
⋅ Answering customer questions
⋅ Monitoring sales and performance
⋅ Using Photoshop to edit images for listings
⋅ Creating branded content and artwork through Photoshop
⋅ Social Media management
⋅ Researching fashion trends and developments
⋅ Maintaining a multichannel online presence
⋅ Management of sales, creative, marketing and SEO processes and teams
⋅ Implementation of new strategies and ideas to increase business development
⋅ Develop operational procedures that increase ROI and customer retention
⋅ Management of designer network
⋅ Creation and implementation of advertisement and marketing campaigns
⋅ Management of the online web store creative direction
⋅ Staying up to date with customer trends and statistics and applying this information in a usable way
⋅ Managing customer activity and anticipating issues before they arise in order to prevent them
⋅ Report creation and analysing
⋅ Brand optimisation
⋅ Brand development and growth
Data Services Management
⋅ Maintain, manage and improve a database of over 150,000 high seniority contacts within multiple industries
⋅ Create complex and interactive reports and analytical charts aimed at business development and data usability
⋅ Locate and profile data trends across locations—including Europe and America
⋅ Identify opportunity for new customer acquisition through data analytics
⋅ Research to determine which record fields are redundant and if additional fields should be introduced
⋅ Understand which product will benefit which customer and marketing accordingly
⋅ Create and present reports and information that translate to non-industry-experts
⋅ Relationship management with clients, potential clients and colleagues
⋅ Keeping up to date on Data Protection regulations
⋅ Create reports and statistical presentation unique to each potential client in an effort to stimulate business development
⋅ Implement new procedures surrounding the data and train employees accordingly
⋅ Identify areas of appeal to customer groups
⋅ Research toward expansion of this database and provide appropriate senior level executives for lead generating marketing
⋅ Utilise my strong background in Excel, CRM applications, data systems, analytic tools and business development
Highlighted Accomplishment
⋅ Increased usable data from 65,000 contacts to over 150,000
⋅ Evaluated current operational systems and successfully altered these systems to increase productivity by 35%. Trained Manchester and London offices with the new system—taking only 1 week to become fully operational after training.
⋅ Generated leads within the first quarter for multiple social media accounts with new social profiles
⋅ Took over failing Twitter competition and increased entries twelvefold
⋅ Increased the listings per day average across multiple web-stores and kept sites current
⋅ Introduced a record system that would adapt and grow in line with business development
Administrative Secretary
Claiming4u—Manchester, UK
December 2011-April 2012
Claims processing company
⋅ Clerical and administrative support
⋅ Transcription
⋅ Maintenance of filing systems
⋅ Customer support and document creation
⋅ Creation and management of live documents and spreadsheets
⋅ Creation of operational procedures suitable for individuals with limited computer knowledge
⋅ Report designing and maintenance
⋅ Determined trends in data and translated these into usable information for business growth
Highlighted Accomplishments
⋅ Transformed the office’s paper filing and operational procedures into an updated CRM and Excel based system
⋅ Created cross-role user handbooks detailing day to day operational procedures
Customer Service Representative
Regus—Manchester, UK
August 2011-December 2011
Serviced and virtual office provider
⋅ Clerical and administrative support for over 300 companies
⋅ Switchboard operation
⋅ Postal management
⋅ Setting up of meeting and conference rooms
⋅ Health and safety monitoring
⋅ Troubleshooting minor IT issues
⋅ IT and phone line setup
Highlighted Accomplishments
⋅ Because of my customer service commitment, I was charged with organising and preparing a welcome suite purposed toward business growth
⋅ Extracurricular organisation of a communication room with over 2,500 Ethernet and telephone connections
Digital Manager
HR Dance Company—San Antonio, Texas, USA
August 2005-December 2011
International dance company with a focus on community inclusion
⋅ Managed business development, budget and marketing
⋅ Develop and maintained all online activity, which included two company websites
⋅ CRM application management
⋅ eBay and Amazon listings
⋅ SMS marketing campaigns
⋅ Social Media and SEO management
⋅ Maintaining newsletters in print and online
⋅ PPC management
⋅ Forum and blog posts
⋅ Advertisements and class literature
⋅ Operationally, I supervised the work of training instructors, managed performances, auditions and student advancement
Highlighted Accomplishments
⋅ Increased profits by 12% within the first year through operational and marketing expertise
⋅ Expanded global revenue-generating reach to include Mexico, Croatia and the UK
Qualifications & Education
University of Texas at San Antonio—- Cultural Anthropology (2006-2010)
Judson High School—- Computer Science and Fashion Merchandising (2002-2006)
Course in: Statistical Reasoning (2010)
Course in: Fashion Marketing (2006)
Course in: Store Management (2005-2006)
Course in: Customer Service and Satisfaction (2011)
Course in: Marketing in a Technical World (2011)
Course in: Fashion Analytics-Buying with Stats (2006)
Course in: Marketing and Social Media (2010)
Course in: Merchandising and Wholesale (2008)
