Profile
Over 12 years of vast experience in project management & marketing communications
• project management/ client service
• marketing / advertising/PR
Qualifications
2001
Graduated from Institute of International Relations of Kyiv Taras Shevchenko University.
Earned Master’s degree with honors in International Information, English translator
Career Summary
May, 2014 – currently:
TV-producer “Heads & Tails” (Inter), Teenspirit Studio LLC
KEY DUTIES:
• Management of TV-show filming onsite
ACHIEVMENTS:
Greenland | https://www.youtube.com/watch?v=HT9Ax9UFFUg
Spain (Bilbao, San-Sebastian) | https://www.youtube.com/watch?v=gQhCf4qYPtk
Faroes Islands | https://www.youtube.com/watch?v=ULgt_UNJUBw
Azores Islands | https://www.youtube.com/watch?v=TbjXm-fOW7s
Washington DC, USA | on air from May-June 2015
Arizona, USA | on air from May-June 2015
Sept, 2008 – Mar, 2014:
Head of marketing communications of home appliances department;
Samsung Electronic, Ukraine
KEY DUTIES:
• Annual Marketing communication strategy development for 6 home appliances categories (washing machines, refrigerators, microwave ovens, vacuum clears, build-in oven & cook top, air conditioners)
• Home appliances marketing budget planning, control, estimation (annual, quarterly, monthly base). P&L.
• Regular reporting to HQ & Top Management
• Regular competitive analysis (Media, Communication, GFK)
• Marketing communications campaigns development & implementation (ATL, BTL, PR, Channel)
• Press-conference initiation & managing
• Digital marketing
• Retail communication development & implementation
• Development of Incentive programs for Direct partners
• Launching campaigns development & implementations
• Effective sponsorship campaigns planning vs sales targets
• Marketing research planning & results implementation
• Sales-increase marketing activities development
• Close cooperation with sales & product team
• Managing Agencies (Cheil Communication, Starcom)
ACHIEVMENTS:
• Growing Brand Awareness Index (key categories: WM, REF)
• Growing MPSA index (key categories: WM, REF)
• Successful local holistic marketing communication campaigns launches (exact cases could be presented upon request): 6 categories
• HQ marketing campaigns relevant localization
• Growing MS | REF, MWO, VC categories #1 MS
• Accurate budget planning (P&L)
• Successful sponsorship programs | 1+1, Inter
• Numbers of successful launch events, dealers conferences, FSM trainings support etc
Mar, 2006 – Sep, 2008:
Marketing manager of home appliances department (Ukraine, Belarus, Moldova);
Samsung Electronics, Ukraine
KEY DUTIES:
• Marketing communication campaigns development & implementation (ATL, BTL, Channel)
• Marketing budget control
• Co-promotion campaigns development, implementation, estimation, reporting with Key-partners
• Incentive programs & dealers’ event for Key-partners development & implementation
• Press-conference support
• Regular competitive report preparation
• Channel activity coordination
• Managing Agencies
ACHIEVMENTS:
• Growing Brand Awareness Index (key categories: WM, REF)
• Growing MPSA index (key categories: WM, REF)
• Successful holistic marketing communication campaigns launches
• Growing MS | REF, MWO, VC categories #1 MS
• Non-standard Key-partners incentive programs (exact cases could be presented upon request)
Mar, 2005- Mar, 2006:
Account manager (TM LIFE); AA Adell Saatchi & Saatchi
KEY DUTIES:
• Efficient management with Agency Key-client
• Development of communication campaigns (ATL, BTL)
• Photo shooting, TV-production etc
ACHIEVMENTS:
• Growing Brand Awareness Index
• Implementation of numbers of communication campaigns
• Full creative assistant on big events (Tarkan, Brayan Adams sponsored by tm Life etc)
May, 2003 – Mar, 2005:
Account manager; AA MEX/Media Expert
KEY DUTIES:
• Efficient management with clients (Enran Akros, Novy Zir, BHFZ, Dobra Voda, tm Lifestyle etc)
• Efficient workflow distribution within the agency
• ATL/BTL campaigns development
ACHIEVMENTS:
• New brands development (Vedmedyk Bo, tm MIKADO etc)
• Successful ATL campaigns
Sept, 2001 – May, 2003:
New business manager; CIU marketing research agency (Atlantic Group)
KEY DUTIES:
• Search for new clients
• Agency presentation
• Participation in research materials development & data base manipulation
• Focus Groups assistance
• Assistance in research reporting
ACHIEVMENTS:
• Increase in data base of new clients
Others
Languages: Ukraine, Russian – native; English – fluent
PC: Word, Excel, Power Point, Outlook express, Internet
