Profile
• Global education and professional expertise focusing on emerging economies. Exceptional Sub-Saharan Africa market knowledge; lived and worked in Nigeria.
• 6 years experience in financial services and payment industries with well-rounded knowledge in the areas of marketing, client relations and account management; 4 years in retail sales and store management.
• Worked for multinational corporations and start-ups on cross-functional projects within international teams.
• Strong strategic, research, communication, presentation, management, and interpersonal skills.
Experience
MOBILE MEDIA INFO TECH (MMIT), MOBILE PAYMENTS – Boston, MA / Lagos, Nigeria
Director of Marketing, Sub-Sahara Africa Region;
06/2015 – Present
• Direct marketing strategies and activities within Sub-Sahara Africa for mobile payments products.
• Provide marketing consulting for the largest financial institution within Nigeria; presented project plan to bank executives and received an increase in marketing budget as a result.
• Organized and executed 5 product launches with banking partner in Nigeria
• Planned international market entries for merchants from the Netherlands, Israel, England, Canada, and USA.
• Collaborated with ad agencies within Nigeria for creation of collateral and execution of campaigns.
• Interviewed on CNBC Africa broadcast regarding the e-commerce/e-business growth within Nigeria.
Marketing Manager;
09/2014 – 05/2015
• Created strategic B2C integrated marketing plans for mobile money providers in Nigeria and Kenya.
• Responsible for execution of company branding. Appointed company ambassador for industry conferences.
• Conducted primary, secondary, and ethnographic research on the Sub-Saharan market and consumers.
• Researched and identified suitable markets for entry within Sub-Sahara Africa for MMIT’s growth plan.
• Published blogs for the MMIT company website, increased views by 66% in 2014; 200% in 2015.
JOHN HANCOCK, FINANCIAL SERVICES – Boston, MA
Reconciliation Analyst;
12/2012 – 08/2014
• Account Manager responsible for the processing and reconciling of payments for 50 B2B clients.
• Designated project manager to improve workflow processes and tracking of outstanding payments.
• Selected for marketing and communications development program in Life and LTC insurance.
Licensing & Commissions Analyst;
04/2011 – 12/2012
• Served as client relation’s manager for the #1 selling broker dealer in addition to 8 other priority firms.
• Evaluated legality of entities; educate brokers and firms on licensing requirements and state regulations.
• Developed process manuals and facilitated international training sessions for new unit in the Philippines.
Corporate Solutions New Business Analyst; 04/2010 – 04/2011
• Evaluate new business applications to determine insurability and risk of issuing policies.
• Led a designated team as a project manager for the corporate exit of the Group Insurance industry segment.
PYROTEK RECORDS, MUSIC RECORDING STUDIO – Malden, MA
Marketing Manager, Intern;
09/2009 – 02/2010
• Constructed 2010 marketing plan to additionally serve as an overall business plan.
• Designed quarterly and seasonal promotional campaigns.
• Launched client membership program and new competitive pricing model.
STACCATO, RETAIL SHOE STORE – Braintree, MA
Assistant Store Manager;
04/2005 – 01/2008
• Supervised, trained, and developed sales team. Determined sales forecasts and goals in relation to reports.
• Ranked #1 in personal sales and accounted for over 30% of store sales for 14 consecutive months.
Education & Qualifications
SUFFOLK UNIVERSITY – Boston, MA
Global MBA – International Marketing, 2014
• Study abroad: Brazil – Global Business strategy in emerging economies
• Internship: Nigeria – Assistant Marketing Manager, MMIT 05/14 – 09/14
BSBA – Marketing and Global Business, 2010
• Study abroad: Spain – Globalization within the EU
• Internship: Marketing Manager – Pyrotek Records
• Collegiate athlete: Varsity Softball, awarded All Sportsmanship Team 2009
Skills/Activities
• Languages: beginner level in Haitian Creole, Spanish, and Yoruba.
• Ability to gather and analyze market research within GMID, Europa World, and EIU databases.
• Application knowledge: Excel, Word, PowerPoint, Illustrator, InDesign, Photoshop, Constant Contact, WordPress
• MLK Scholars program mentor for inner city youth, teaching curriculum on personal development; 2011-2013.
