Work Experience
Fareast Mercantile Company Limited (Chanrai Summit Group) – Regional Sales Head – July 2012 till date
Brands: Home Appliances of Scanfrost ( Built-In, Oven, Hob, Chimney, Standing Cooking Range, MWO, AC, Washing Machine, Chest & Vertical Freezers, Refrigerators), Frigidaire, part of Electrolux USA ( Laundry Products, AC, Standing Cookers), IGNIS , premium Italian brand ( Standing Cooking Range, Freezers, Refrigerators, MWO), Philips Small Appliances, JVC TVs, Sollatek Power Surge products.
Role : Head for Channel Sales/ Wholesale Market/ Modern Trade/ Online Sales/ Sales Operations/ Administration.
Key Position Objectives:
• Handling approximately 2 million USD (INR 120 million) business per month.
• Sales & Admin Head for South & West Region.
• Handling a team of 40 people from different countries including, Nigeria, India, Ghana
• Direct billing point 200 plus.
• I am also handling directly all the online retailers like Jumia.com, konga.com etc.
• In very 1st year, there is a growth of 29% YoY.
• 2nd Year 36% growth YOY.
ItzCash Cards Ltd – Regional Sales Manager – North India -April 2009 to June 2012.
• Handled a team of 30 Sales Executives, 10 ASM based at Delhi NCR, Haryana, Chandigarh, Punjab and Jammu and Kashmir.
• I was based at Delhi Regional Office. Besides Sales, I was also responsible for Marketing, Back Office Operations, and Administration.
• We were the number one Company into Payment Solutions.
• The company was mainly into services ecommerce, payment solutions etc in B2B and B2C Channel.
• It was a mix of FMCG/ Telecom Channel, the Idea was to have the best possible addressability, means ItzCash Franchisee needs to be there within 500 meters.
• Domestic Remittance/ Prepaid Cards/ Financial Inclusion/ Utility Services were the Key Focus Area.
• Was handling Channel Sales / Franchisee Acquisition and Management/ Key Accounts Management.
• Telecom, both Prepaid and Post Paid for all the Operators of India/ Travel (Rail Ticket/Holidays/ Air ticket)/ DTH (Dish, Airtel, Big TV, TataSky, D2H etc) / Utility payments through B2B and B2C Channel
• 1st General Purpose Reloadable Card of India was launched by us.
• We also launched BSNL ItzCash co-branded Trust Card.
• Amway Card was the biggest success.
• Launched Visa/ Master enabled co-branded card with IDBI/ HDFC.
PREVIOUS EXPERIENCE
Designation Organization Duration Location Profile Industry
Key Accounts Manager/ ASM – Channel Sales Mirc Electronics Ltd (Onida) Mar 06- Mar 09 Bangalore/ Delhi/ Mumbai Channel Sales/ KAM /Modern Trade/ Online Sales Consumer Electronics & Home Appliances
Area Manager LG Electronics India Pvt Ltd Nov 04 – Mar 06 Chandigarh/ Jammu Channel Sales as well as Institutional Sales Consumer Electronics, Home Appliances
Sales Officer VIP Industries Ltd Jul 00 – Nov 04 Punjab/ Himachal CSD Sales. Consumer Durable (Luggage)
SCHOLASTICS
MBA in Marketing & Systems from Dr. Bhim Rao Ambedkar University, Agra in the year 2000.
Certificate course in Digital Marketing from Edukart.com
B.Sc. (Physics Honors) from Baba Saheb Bhim Rao Ambedkar Bihar University, Muzaffarpur in 1997.
COMPUTER PROFCIENCY
Having SAP implementation exposure as a core team member. Worked on different ERP platform like SAP, Oracle 11i etc in all the companies I worked.
Well versed with MS-Word, Excel & Power Point, Photo Imaging Software, E-Mail and Internet.
ACHIEVEMENTS
• Market Share grown from 72% to 80% in Pathankot CSD Depot during my tenure at VIP Luggage whereas national market share was 65%.
• Become Regional Sales Champion in VIP in North Region, maximum number of times.
• I was among TOP 3 ASM in LG in annual performance ranking, out of 30 ASMs in very first year.
• Bagged 1600 refrigerators order from coke in one season at LG.
• Bagged biggest single PO order in the history of Onida at 100% advance terms for 2200 washing machine & 1200 TVs.
• Got promoted every year in Onida.
• North has become number one region during my tenure in ItzCash Cards Ltd. Was selling highest in most of the categories including DTH and Telecom, YoY.
• Worked at almost all part of India and now working in West Africa, having experience of different industries, successful track record everywhere.
