Profile Summary
Twelve years experience in Sales and Trade Marketing. Experience in Trade Channel activations, Sales, Consumer insight, Customer needs, party organisations, POS/POP creative development and production.
Experience
01/01/2012–Present
Trade Marketing Manager
Franck d.d., Zagreb (Croatia)
- Responsible for development and implementation of Trade Marketing activities in HoReCa channel, barista education and product presentation.
- Sponsorship supervision on Coffee Art Zagreb, Coffee Fair Sarajevo, Chocolate Fair Opatija, Snow Queen Trophy and ATP Tour Croatia.
- Development and implementation of coffee mixed drinks, new POS/POP materials for products in HoReCa channel.
- Branding and development of HoReCa outlets.
- Part of team that developed and implemented Kava&Kava aplication.
- Responisble for awards for users, features and development of application and promotions.
- Kava&Kava is geolocation application that awards users for check-in and sharing.
- www.kavakava.hr (only in Croatian)
2007–2011
Regional Trade Marketing Assistant
Coca-Cola HBC Croatia, Zagreb (Croatia)
- Direct connection between Marketing department and Sales. Responsible for development and production of OBM visuals for customers, Tailor made promotions, party organisation and promotion. Daily tracking of activated outlets.
- Development of new table/bar communication materials. Meetings with Producers/Suppliers about new materials and implementation them in product displays, POS/POP materials.
- In addition assisting/consulting colleagues from Trade Marketing department in development of generic POS, product displays and permanent shelves.
2006–2007
Assistant to National Sales Force Academy
Coca-Cola HBC Croatia, Zagreb (Croatia)
- Helping in organisation of Sales Force trainings. Translation and implementation of trainings developed by Head Office for Croatian market. Certification and assessment of Sales Force.
- Part of Journey Towards World Class team. Team leader for group Novi Zagreb 2.
2003–2006
Business Developer
Coca-Cola HBC Croatia, Zagreb (Croatia)
- Responsible for Customer visit, product display, activation of National Promotions, Tailor Made Promotions, product shelf life. Also responsible for students in hypermarkets.
2002–2003
Merchandiser
Coca-Cola HBC Croatia, Zagreb (Croatia)
- Responsible for stock and product display in 4 Billa supermarkets in Zagreb. Also manager for 3 students in Ipercoops market.
1996–2002
Salesman/Assistant Manager
Žitnjak d.d., Zagreb (Croatia)
- Responsible for stock checking, ordering and receiving of ordered goods from external suppliers.
Education and Training
1993 – 1995
2nd Degree in German language
2003
Journey Towards World Class -Novi Zagreb 2 Team Leader
2005
Phoenix HW Replacement Project – member of start up team
2006-2007
Basic Selling Skills, Business Mathematics, PITA (Profit, Incidence, Transaction Size, Amount)
2008
- 1st degree Adobe certificate – Adobe Acrobat Professional
- 1st degree Adobe certificate – Adobe InDesign
- 1st degree Adobe certificate – Adobe Photoshop
- 1st degree Adobe certificate – Adobe Illustrator
- Certified Graphic Designer (Algebra,Zagreb)
2010
Affordability training
2012
Communication skills – Theatre in education
Oryx – Basic Safe Driving Course
Performance Management – Assessment of the level of career
Personal Skills
- Mother tongue(s) Croatian
- Other language(s) UNDERSTANDING SPEAKING WRITING
- Listening Reading Spoken interaction Spoken production
- English C1 C1 C1 C1 C1
- Levels: A1/A2: Basic user – B1/B2: Independent user – C1/C2: Proficient user
- Common European Framework of Reference for Languages
- Communication skills Everyday communication with co-workers from Marketing, Production and R&D.
- Outside work with partners, bar owners and agency account managers.
- Computer skills High level computer skills.
- Driving Licence
