Education
– PhD in Marketing
Dissertation title: “The Influence of Television Consumption over the Cultivation of Materialism in the North-Eastern Region of Romania”
“Alexandru Ioan Cuza” University
Doctoral School at the Faculty of Economics and Business Administration, Romania, 2012
– Master of Science in Marketing Research
Texas A&M University, Mays Business School, USA, 2003
– Bachelor Degree in Economics and Marketing
“Alexandru Ioan Cuza” University, Romania
Faculty of Economics and Business Administration
Other studies
Strong focus in:
Statistics – 3 graduate courses (Statistics in Research I and II, Least Squares & Regression Analysis) at Mays BS, USA,
2 undergraduate Statistics courses
Mathematics: 1 Applied Mathematics in Economy course, 800/800 points in Mathematics examination in GRE test
Programming: 2 graduate programming courses in Business Programming Fundaments – Visual Basic and Business Database Systems
On-line Marketing and E-commerce: 2 graduate courses
E-commerce Strategy, Global Information Systems
Training and Media Research: Training the Trainers Diploma
BBC SON & R Training Center at Bristol, England, March, 2009
– Trained as Academic On-line Coach
Instructional Connections, Inc, USA, September, 2013
– English Language Proficiency Exam for Graduate Teaching
Mays Business School, USA, over 80/100 for each section, 2003
Management in Media Diploma
the Romanian Independent Journalism Center, March 2005
Previous positions
– Specialist Referent in Marketing
the Romanian National Television Broadcaster (TVR)
8 years (2004 – 2011, 2013-2014)
– Graduate Teaching Assistant
Texas A&M University
Mays Business School, USA, 6 months (2003)
– Consultant in Marketing
Texas MRG Inc., USA, 1 year (2001 – 2002)
– Assistant Plant Manager
SEKAP Romania SRL (Greek-Romanian tobacco company), 2 years (1999 – 2001)
– Sales Projects Coordinator
DNT Romania SRL (the first Internet Service Provider in Romania), 2 years (1997-1999)
International participation and presentations at:
– LCBR European Marketing Conference, Munchen – Germany, 2010
– Doctoral Research in Economy Conference: Present and Perspectives Conference, Management and Marketing Section, Iasi – Romania, 2011
– International Conference “The Limits of the Knowledge Society”, Iasi – Romania, 2010
Professional activities and achievements
– experience in dealing with multicultural groups and international companies;
– trained small and medium business representatives in Marketing Strategy and Integrated Marketing Communications.
Positions of memberships
– Member of the European Marketing Academy (EMAC)
– Member in the CIRCOM Regional – Network of trainers
– Member of the Romanian Independent Journalism Center
– Romanian representative for “Media in Economics” Group, ISWI – Germany, 1999
Experience of leadership and management
– regional representative for the integrated communication strategy of the Romanian National Television Broadcaster (TVR);
– budget coordinator and promoter for the International Jazz Festival “Richard Oschanitzky”;
– managed the development of outsourced contracts for TV productions;
– TV audience researcher and account manager for important contracts with national and regional clients;
– responsible for developing relationships with foreign cultural centres such as Goethe Zentrum and the French Cultural Center, students, cultural, and business representatives for TVR;
– structured projects for European Union funding;
– coordinated 30 workers in the tobacco factory, administrated the raw-materials and production stocks, determined and coordinated the schedule, structure and quantities required by the production flux,
– analyzed the demand tendency for the Internet market in the Eastern region of Romania.
Other relevant information:
– very good analytic ability and skills with mathematic and statistic methods, computer applications such as relational database management system SQL, SPSS, Microsoft Office sub-programs (Power Point, Word, Excel), graphics editors Adobe Collection (Photoshop and Illustrator);
– high motivation to develop new research projects and to learn, great adaptability.
Language skills
Fluent in English (TOEFL 617; GRE test – over 80/100 score for each section); French – medium level, Spanish, German – beginner level
