My core professional competencies , group reporting (monthly, quarterly & annually), Sales KPI'S & Marketing, Trade Marketing, budgeting, business planning, talents developments, Broad experience different business segments including ( Food ingredients, FMCG, manufacturing, Commodities, retails ), My regional experience includes 9 years in Egypt, 3 years in Yemen and KSA.
An MBA holder with 12 years of experience in Top FMCG companies in Egypt and Middle East, with a strong profile and diversified experience with multi industries, Strong International experience and exposure, Self-Starter , Multi Sales channels management experience (Food Service , Hoerca ,Modern Trade, Traditional Trade , Wholesale) , Go To Market.ars exp MENA
•Bake Mate Sales growth achieved: 18 % (Jeddah), 11% (Makkah), 28% (Medina) within their first six months, Handled 28 new Horeca contract centralized (Hilton, Mövenpick, Park INN), QSR (Herfy , ElBaik( Across Saudi Arabia, Launched New product to (Danube, El Raya, Saudi Catering, Panda).
•Launched HYPE Energy Drink, which resulted in an increase in sales to 6 million CANS 2017.
• HSA Group, YCSR Commodities (Yemen Company for Sugar Refining) Manages an average of US$ 500 Million business per annul, (BEP) JULY 2015 with 36.000 TONS.
• Launched Red Bull Egypt, which resulted in an increase in sales to 10 million CANS 2014 , Manage 6000 customers and QSRs Project and sales conventions within 5 years across 5 Sales Channel ( Retail , HORECA , Key Account , QSRs, Wholesale).
Handball , Reading
