EXPERTISE
Strategic Partnerships ● Adobe Platforms ● Salesforce Platforms ● Lifecycle Project Management ● Multi-Channel
Business Development ● Client Services ● Vendor Relationship ● Marketing ● Digital Strategy ● Training Programs
Partner Strategy ● Pharmaceuticals ● Market Research ● Human / Animal Health ● Advertising ● Ability to Travel
Demonstrated Experience in the Marketing, Advertising, Health & Pharmaceutical Industries with Professional Expertise in Leading Cross-Functional Teams In Strategic Partnership Efforts
INTOUCH SOLUTIONS, Overland Park, KS
December 2013 – Present
Strategic Partnerships
• Co-owns the Intouch Solutions Strategic Partnership department with a focus on developing partnership strategies designed to secure new corporate partners for long term and mutually beneficial relationships
• Generates high quality revenue by personally contacting, negotiating and closing integrated marketing deals with partners that align with the Intouch Solutions brand while achieving specific partner objectives
• Creates and maintains close relationships with senior level decision makers to uncover useful insights, create success metrics and monitor the pipeline of current and future partnership opportunities
• Supports the organization to effectively and efficiently deliver programs that have been sold by working closely and cross-functionally with the internal SEO, e-CRM/Email, Relationship Management, and Analytics teams and activating the partner relationship as well as delivering the promised benefits to the clients
• Oversees the creation and execution of certification training plans of over 60 individuals in order to ensure Intouch Solutions meets the needs of the various requirements across each partnership
• Organizes internal support for attending and participating in partnership conferences and events while communicating pre- and post-event company-wide reports
• Has successfully met and delivered on all partnership initiative timelines while in current position including aggressive/rapid ramp up of core teams within the Adobe and Salesforce platforms
• Certification Highlights: Salesforce Partnership Bootcamp, Salesforce Administrator (Trained), Adobe Analytics: Sales, Adobe Campaign: Sales, Adobe Experience Manager: Sales, Adobe Media Optimizer: Sales, Google Suite
Senior Account Manager
• Owned the discovery/market research analysis, development and implementation of full life-cycle HCP/OTC/DTC marketing strategies for branded and generic pharmaceutical/therapeutic drugs within neurology, allergy, cardiology, pain, respiratory and rare disease states, consisting of social media promotions, email /database marketing initiatives, media plans, site, mobile, etc. based on the client’s goals and objectives, while increasing brand awareness and driving increased revenues
• Actively pursued new business by responding to request for information/requests for bids and presents full capabilities presentations to potential clients
• Led and focused on growing "incubation accounts” through organic growth
• Consistently completed projects on time and under budget resulting in 30% higher profits for the agency
• Successfully launched new drugs to market and on-boards new clients on agency processes
DEX ONE, Overland Park, KS
May 2011 – December 2013
Marketing Business Analyst II
• Supervised the Billing, Credit and Collections departments to improve productivity for marketing roles
• Organized the Key Performance Indicator metrics and reports to present to Executive team
Client Recovery Specialist
• Founded marketing pilot team focused on bringing back lost B2B client revenue resulting in rate of 70%+
• Negotiated new contracts for clients requesting to discontinue their advertising / marketing plans
• Coordinated with senior level management to advise of trends and client concerns
Marketing Consultant
• Looked for the potential consumers in various markets, planned strategies & created attractive plans to increase the sales of the products while researching & analyzing the market for favorable conditions
• Created and implemented tactics for client to survive unexpected change in market and competition
• Collected sales statistics and maintained records presented to the higher authorities
REECE & NICHOLS REALTY, Leawood, Kansas
July 2010 - July 2012
Kansas & Missouri Realtor (Lead Marketer for Realtor Team)
• Marketed, promoted, bought and sold homes on top producing team in Kansas and Missouri
• Organized construction/repair work, home stagers, and others as part of an effective sales process
