CAREER LADDER
• Group Head at Starcom Mediavest Group, Pakistan Nov 12 – Cont.
• Manager Business Initiatives & Strategy at Adsells Advertising Private Ltd. Jan 12 – Nov 12.
• Manager Brand Strategy at Contact Plus Pakistan Ltd (Subsidiary of Ogilvy & Mather) May 10 – Dec 11.
• International Marketing Consultant (Self Employed) Jun 08 – Mar 10
• Product Manager at Merck Sharp & Dohme – Pakistan (Subsidiary of Merck & Co. Inc. USA) Nov 06 – Jun 08
• Global Marketing Associate at Merck & Co. Inc. USA (Position based in Merck Head Office in USA) Jul 05 – Nov 06
• Internet Promo Manager at Merck Sharp & Dohme – Pakistan (Subsidiary of Merck & Co. Inc. USA) Apr 01 – Jun 05
ACADEMICS
• M.B.A. (majors in Marketing & Advertising) from Institute of Business Administration (IBA) – Karachi – Jun ‘07
WORK EXPERIENCE
GROUP ACCOUNT HEAD Starcom Mediavest Group, Pakistan. Nov 12 – Cont.
HEADING KEY ACCOUNTS:
• Engro Foods Limited (http://www.engrofoods.com). • Mondelez Pakistan Limited (Formerly Kraft Foods Pakistan Limited)
• Total Oil Pakistan • UBL Funds • Emirates Pakistan
• Leading the media communication platform of key accounts and supervising a team of media planners, media buyers and media executioners in developing and deploying key brand communication strategies.
• Monitoring the media budgets and channelizing the business objectives through efficient utilization of Client’s advertising resources while ensuring hard saving of upto 20% on top TV and Radio Channels.
• Conceptualizing, developing and producing new media initiatives while strategizing complete IMC for client’s brand portfolios. Tarang Housefull, Dairy Omung Re-Launch, Olper’s New Packaging, Omore Thanda Meetha Paan & Monkey Peel etc.
• Supervising the evaluation of media plans for optimum communication exposure through efficient Identification of channel mix
• Administering the negotiations with various Communication Channels (TV/Radio/Cable etc.) in developing most efficient media schedule while ensuring value addition of 55% on every branded campaign
• Continuously monitoring & managing the communication of key competitors while developing Counter-Competition Strategies in order to restrict competition communication exposure
MANAGER BUS. INITIATIVES & STRATEGY Adsells Advertising Private Ltd. Jan 12 – Nov 12.
• Heading business development, formulating and executing commercial plans for new business growth opportunities for company
• Heading the out of home marketing media for a set of existing clients, developing marketing strategies that assist in achieving business objectives through efficient utilization of clients’ advertising budgets, managing a team of media planners, media buyers and media developers
HEADING KEY ACCOUNTS: • NOKIA Pakistan • GSK Pakistan • DHL Pakistan Ltd.
MANAGER BRAND STRATEGY Contact Plus Pakistan Ltd (Subsidiary of Ogilvy & Mather) May 10 – Dec 11
• Designed, developed and presented new business prospects and brand building strategies with annual worth of 400 million PKR ($4.7 Million) making the organization one of the largest experiential marketing firm of the country.
• Managed and developed key accounts/clients in formulating brand activation strategies aligned with brand marketing objectives
KEY ACCOUNTS
• Shell Pakistan • Engro Foods Ltd •Engro Fertilizers •Syngenta AG • Tetra Pak
• UBL Bank • National Food Ltd • Nestle Pakistan Ltd • ZONG (China Mobile) • Novartis AG
INTERNATIONAL MARKETING CONSULTANT (Self Employed) Jun 08 – Mar 10
• Business Consultant for the establishment of 2 Global Homeopathic Enterprises in Pakistan. Conducting feasibility analyses for company launch and working with local regulatory authorities for the brand licensing & registration. Establishing a flawless distribution network (121% Sales Ach. vs. Target)
• Consulted one of Pakistan’s Biggest Heavy Machinery Manufacturers in the development of International Export Markets. Creating networks within Federation of Pakistan Chamber of Commerce Industry (FPCCI), Int. Chamber of Commerce and Pakistani High Commissions for international business establishment. Mapping Global Export Network in 33 countries
PRODUCT MANAGER Merck Sharp & Dohme – Pakistan (Subsidiary of Merck & Co. Inc. USA) Nov 06 – Jun 08
• Developed & implemented country marketing strategy with launching of a novel brand (INVANZ) in the nationwide hospital business making it one of the fastest growing brand in respective category (117% Sales Ach. vs. Target).
• Trained sales force and established networks with key clients while entering 13 different hospital formularies of country
• Developed Brand Marketing tools incl. focus groups, events, promo materials, publicity media commercials, brochures, PR projects etc in alignment with the Global Brand Marketing Strategy. (1st year TA Message reach: 92%)
GLOBAL MARKETING ASSOCIATE Merck & Co. USA (Position based in Merck H.O. in NJ, USA) Jun 05 – Nov 06
• Managed Global Marketing Communication of Merck Vaccine (GARDISIL) & Merck’s Hosp Division through appropriate planning, development and execution of Global Advertising and Promotional strategies while assisting brand launches in 7 Merck’s Subsidiaries including USA, Mexico, MEA Region etc.
• Continuously monitored & managed competition while developed Counter-Competition Strategies of key competitors restricting competition launch which includes CERVERIX (GSK) & TYGACIL (WYETH).
• Developed Global Product Sales forecast & Market Trend Analyses and assisted EU & MENA countries in launching Global initiatives while initiating Global e-Strategy for Merck Vaccines
INTERNET PROMOTION MANAGER Merck Sharp & Dohme – Pakistan (Subsidiary of Merck & Co. Inc. USA) Apr 01 – Jun 05
• Pioneered Merck’s regional e-Marketing and lead MENA region in developing e-Marketing strategies for Merck’s internet based initiative with Yahoo Inc.
• Ensured active utilization of web Portal (UNIVADIS) by key customers via driving aggressive promotional marketing activities throughout the region. (19,000 users; Active Regional TA)
