Market Access/Public Health Specialist

Previous Employment Details:

April 2017-April 2023:Bayer East Africa-Pharmaceuticals Division.
Market Access/Customer Engagement specialist.

-Responsible for development and implementation of stakeholder engagement strategy with focus on public health institutions in Kenya.
-Spearheaded brand inclusion in institutional formularies within public and faith based hospitals in Kenya, contributing to both commercial success and market access success.
-Built strategic partnerships with relevant stakeholders to facilitate patient access programs contributing to implementation of Key market access initiatives in Kenya.

November 2016-March 2017:Bayer East Africa-Pharmaceuticals Division.
Product Manager-Cardiology division

-Development and execution of consolidated marketing strategy aligned to global business strategy to optimize product performance and create long term competitive advantage of Bayer Brands.
-Coordinated cluster brand marketing including P&I budgeting, accurate forecasting for product revenue and product supply including effective product lifecycle management.
-Organized internal and external marketing related events in the country through collaboration with cross functional teams(Sales and Marketing, Medical, Market Access) and relevant external stakeholders

August 2015-October 2016:Bayer East Africa-Pharmaceuticals Division.
Medical Representative- Oncology

-Implemented launch of Oncology brand into the Kenyan market and introduced product to key health care professionals and health institutions, delivering budget growth in assigned territory and managed respective accounts.
-Created sustainable business relationships through identification and leveraging on Key Opinion Leaders within specialty area.
-Spearheaded marketing of Bayer Specialty medicine portfolio and conducted value adding Continuous Medical Education to medical personnel in assigned region.