Experience
SHELL INTERNATIONAL PETROLEUM COMPANY (April 2008 – till to-date)
Global Downstream-One Deploy Communications Lead (operating virtually from Pakistan)
(April 2013 onwards)
• Responsible to develop and support [via the country communications advisers] the execution of various countries/cluster(s) specific Programme Communications plan
• Liaising with country/cluster Programme Communications advisers providing regular, high quality advice and guidance to ensure delivery of aligned plans using global tools and materials to in country stakeholders (internal and external)
• Liaising with the Global CoB/Fs Managers to support deployment of best practice tools and materials
• Influencing the design and development of communications tools and materials to ensure that the needs of the business organisations are met and globally consistent materials are deployed
• Managing effective knowledge transfer from country/cluster deployment to the global teams for continuous improvements and refinements of existing communications materials, tools and frameworks, ensuring high quality tools, materials and processes are maintained
• Supporting the business functions and countries/clusters in understanding and promoting the benefits by implementing the programme initiatives. Develop and support the development of success stories
• Provide guidance and assurance during development and implementation of the Deploy Countries Programme Communications Strategy, plans and engagement materials
• Monitor local communication activities against plan and report on any potential challenges, outstanding issues/ risks, and the necessary mitigating actions to get back on track
• Proficient in story-telling and creative writing
Brand and Communications Manager – Global Commercial Marketing (Lubricants), Pakistan
(January 2010 – March 2013)
• Managing marketing budgets worth USD millions per annum
• Designing and implementation of Marketing Media plans, ATL/BTL and PR campaigns for Direct and Indirect Channels
• Experienced in launching new products through ATL and BTL activities
• Experienced in developing CVPs, marketing tools and supporting materials
• Experienced in planning and execution of Promotional Events
• Experienced in arranging internal and external workshops
• Experienced in conducting product based trainings for Frontline/Sales teams
• Providing coaching and training to external brand ambassadors to support BTL promotions/events
• Conducting Post Investment Reviews on key marketing initiatives
• Conducting competitive market/product based research
• Expert in all types of internal and external communications including media facing and crisis management
• Effective management of Advertising, Media, PR and Research agencies
• Experienced in planning and execution of National Sales Conferences
• Experienced in acting as host to Shell customers/winners traveling for global events
• Experienced at arranging/hosting press conferences and acting as Shell’s spokesperson on numerous occasions
Change & Engage, Training and Organizational Design Lead – Shell Downstream-One GSAP
Implementation (For B2B/Lubricants and supporting Lubricants Supply Chain)
(April 2008 – December 2009)
• Managing and driving Streamline and Change Management activities for B2B and Lubricants businesses
• Managing Training activities for B2B/Lubricants sales teams and internal staff
• Conducting Roadshows for engaging Sales Teams
• Alignment of Organizational structures to the Global design (for Commercial Fuels, Lubricants, Aviation, Supply Chain and Customer Service Organization)
• Managing all customer communications impacted by the Downstream-One programme
• Designing and implementing end user training plan
QATAR AIRWAYS (September 2002 – March 2008)
Marketing Specialist – Pakistan
(January 2005 – March 2008)
• Owner of Marketing plan and management of marketing (brand and promotional) activities for four stations i.e. Karachi, Lahore, Islamabad and Peshawar
• Responsible for Corporate Planning and induction of new accounts
• Representing the company in all Sponsorship and PR activities all over the country
• Preparation of monthly Marketing Reports
• Responsible for training in-house colleagues and conducting workshops for travel agents
• Organizing and conducting Seminars for Travel Agents at all four stations
• Formalization of exclusive Travel Agents Commercial Contracts and all Corporate Alliances
• Over-looking and assisting Reservations and Ticketing Team in handling all Customer related queries
Pricing Officer
(September 2002 – December 2004)
• Independent handling of all Tariff and Pricing related queries of four stations
• Handling Groups and related fares and packages
• Coordinating with outdoor Sales Team and assisting as Sales Support Officer
CATHAY PACIFIC AIRWAYS (June 2000 – August 2002)
Pricing Analyst and Sales Service Coordinator
(June 2001 – August 2002)
• Dealt in all Tariffs and Pricing related matters for entire Pakistan
• Responsible for Direct Customer handling and liaising with Head Office in Hong Kong for all Customer complaints
• Responsible for obtaining all Pricing approvals from Head Office, Hong Kong for Travel Agents and direct Customer queries
• Calculations of all types of fares and itineraries
• Handling direct Customers and all Groups
• Proactive Tele-Sales and coordinating as Sales Support for sales team
Ticketing and Reservation Supervisor
(June 2000 – May 2001)
• Frontline handling of Passengers and Travel Agents in reservations and ticketing department
• Managing the entire Reservations and Ticketing Team
• Handling Travel Agent Groups and Hotel Packages of Passengers
AMERICAN AIRLINES (June 1995 – May 2000)
Customer Services Supervisor
(June 1998 – May 2000)
• Proactive Customer handling & visits to Multinational Companies, Corporate Clients & Travel Trade
• Coordinating with Regional Office in London regarding all Customer issues
• Maintaining daily Sales and Revenue reports
Ticketing and Reservation Officer
(June 1995 – May 1998)
• Frontline handling of passengers and travel agents in reservations and ticketing department
• Responsible for Direct Customer handling at Counter and through Tele-Sales
Courses/Events
• Global Communications Workshops – London, UK – Mar/Jul 2013
• Shell Helix and Ferrari Global Event – Abu Dhabi, UAE – Nov 2011
• Shell Helix and Ferrari Global Event – Rome – Nov 2010
• Shell Brand and Communications Technical Workshop – London, Oct 2010
• Shell Downstream-One Change and Engage Workshop – Bangkok, April 2008
• Qatar Airways Global Marketing and Revenue Workshop – , Doha, Mar 2008
• Qatar Airways Marketing Workshop – , Doha, Feb 2007
• Qatar Airways Marketing Workshop – , Doha, Jan 2006
• Qatar Airways International Tariff Workshop – , Doha, Oct 2004
• Qatar Airways IPT (Intermediate Passenger Tariff) – , Doha, Nov 2003
• Qatar Airways PAC (Product Awareness Course) – , Karachi, Jul 2003
• Qatar Airways BPT (Basic Passenger Tariff) Course – , Doha, Jun 2003
• Qik2 Reservation Configuration Training – Cathay Pacific Airways, Hong Kong, Sep 2001
• GalaCXy Elective Course Computer Training – Cathay Pacific Airways, Hong Kong, Jul 2001
• CUPID (Cathay UNISYS Passenger Information Distribution) Training, Karachi, Aug 2000
• International Ticketing Training – Cathay Pacific Airways, Karachi, Aug 2000
• BEST (Building Effective Sales Techniques) – American Airlines, London, Dec 1999
• International Reservations and Sales – American Airlines, Dallas Ft. Worth, U.S.A., Aug 1996
• International Tariff – American Airlines, Dallas Ft. Worth, U.S.A., Jun 1996
Education
1995 Bachelor of Arts (University of Karachi)
