Marketing Executive Seeking Work in Middle East

Previous Employment Details:

Marketing Executive (Customer Acquisition) September 2016 – Present Day
Lifetime Training Bristol, England
• Creating Intel-led marketing campaigns that demonstrate ROI and fulfil business needs.
• Implementation of an applicant communications plan in CRM.
• Design and implementation of the Lifetime Training lead engagement plan.
• Liaising with the Digital Marketing Executive and Web Executive to drive lead generation through website and social media.
• Content creation and optimisation to aid conversion.
• Lead generation performance monitoring and reporting.
• Research and support target audience events/careers fairs.
• Managing external suppliers to deliver Lifetime's school engagement plan across the UK.
• Working with internal teams to support lead conversion and retention.
• Arrange and meet with key clients to discuss and plan their customer acquisition strategy.
• Manage proposition enhancement feedback and deliveries to key clients.

Marketing Executive September 2015 – July 2016
Virgin Sport Bath, England
• Working closely with the Marketing Manager across all events.
• Activate all sponsor, partner and charity rights within their contracts.
• Produce analysis of marketing and participant data across each event / the business as a whole.
• Writing and preparing partnership presentations.
• Create and write event campaign pack and promotional creative.
• Compile and write copy for all event race brochures through to production and print.
• Brief design agency for all creative work to promote the events.
• Identify key local media partners to work with for each race.
• From time to time, source local promotional staff for distributing promotional items.
• Manage the design of the events' medals and race numbers.
• Manage the design of event merchandise.
• Write event / race day stage script notes.
• Liaise and brief our PR agency on press releases.
• Liaise with PR agency on runner case studies.
• Create post-race survey and follow up analysis.
• Source and book event photographers.
• Local event outreach to businesses, running clubs etc to raise profile of each event.
• Ensure all content across the digital portfolio is fresh, engaging and up to date.
• Create runner competitions in conjunction with Digital Marketing Executive.

Financial Education Consultant March 2014 – August 2015
Friends Life Bristol, England
• Work closely with Financial Education Development Manager in order to increase the face to face time with our key clients and distributors.
• Co-ordinate all activities to deliver growth and retention and achieve fee paying targets.
• Writing and preparing presentation materials based on discussions with client and distributor and client brief.
• Co-ordinate the submission of communication materials through the remit process ensuring that our material is right first time and compliant.
• Oversee the production of Financial Education team content/material for tender responses/reconstruction responses.
• Manage the invoicing process for fee paying clients.
• Promoting key client pension schemes by attending benefit fairs across the UK and co-ordinating the materials.
• Trouble shooting Communication/Financial Education problems with clients/distributors.