1. MCIM - Member of the Chartered Institute of Marketers (CIM) UK.
2. Member of Marketers Association of Zimbabwe (MAZ)
3. LMI - Effective Personal Productivity
4. Bachelor of Commerce Honours degree in Marketing
I am inspired by the intersection of creativity and strategy in marketing, driving impactful campaigns that resonate with audiences. In my spare time, I enjoy reading about emerging marketing trends, attending workshops, and exploring innovative digital tools. I’m passionate about fitness, often participating in community runs and wellness events, which fuels my commitment to health and well-being. Additionally, I love traveling and experiencing diverse cultures, which enhances my understanding of global markets and consumer behavior. These interests not only keep me motivated but also enrich my professional perspective in the ever-evolving marketing landscape.
1. Strategic Design and Implementation:
- Expertise in creating and executing marketing strategies aligned with company objectives.
- Conducting thorough market research to inform strategic decisions.
2. Budget Management:
- Overseeing financial budgets for marketing activities.
- Measuring return on investment (ROI) to ensure financial efficacy.
3. Stakeholder Management:
- Building and maintaining relationships with stakeholders, including regulatory bodies.
- Facilitating smooth execution of campaigns in collaboration with partners.
4. Team Management:
- Leading teams to execute marketing and communications strategies effectively.
- Chaired meetings to ensure alignment between production, sales, and marketing.
5. Campaign Development and Execution:
- Successfully managing the development and implementation of various marketing campaigns.
- Experience in launching high-impact initiatives that drive engagement and brand awareness.
6. Event Planning and Coordination:
- Planning and managing corporate events, exhibitions, and conferences to promote products and services.
7. Digital Marketing Management:
- Developing and overseeing digital marketing and social media strategies to engage target audiences.
8. Research and Development Management:
- Managing the R&D of new products to drive innovation and expand the company’s portfolio.
Career Highlights
1. Successful App Launches:
- Launched the Econet Yomix App in 2019, achieving over 500,000 downloads within 90 days.
- Developed the campaign for the Kwese-iflix Streaming App, resulting in 1 million downloads within 90 days in 2018.
- Executed the Kwese TV Campaign in 2017, leading to over 100,000 sign-ups within 90 days.
2. High-Impact Campaigns:
- Developed and launched the Elevate Youth Campaign** in 2016, garnering over 1 million sign-ups within 90 days.
- Successfully rebranded the Econet Corporate brand through an award-winning campaign in 2015.
3. Innovative Marketing Initiatives:
- Designed and implemented high-value touchpoints to service 2 million premium customers across the country.
4. Strategic Leadership:
- Managed corporate communications and product marketing initiatives, significantly enhancing brand image and market presence.
Awards
1. Outstanding Market Leader of Repute:
- Awarded by the Zimbabwe CEOs Network in 2021.
2. Exceptional Award | Best Brand Manager:
- Received from the Marketers Association of Zimbabwe (MAZ) in 2018.
3. Best Marketing Student:
- Honored with the NUST Book Prize in 2006.
