I'm an experienced Marketing Operations Specialist with a demonstrated track record of optimizing marketing automation processes and enhancing data hygiene practices. I've worked with ImmplyCloud India Pvt. Ltd. from 2018 to 2023 as a Marketing Ops. In my role, I spearheaded the development and optimization of CRM & CMS processes, resulting in an impressive 78% reduction in lead qualification time.
Qualifications:
1) MBA in Marketing from Shivaji University, Kolhapur (2019-04 to 2021-08)
2) BBA in Insurance and Banking From Yashawantrao Chavan Maharastra Open University, Nashik (2010-04 to 2013-07)
Skills:
1) Marketing Automation Tools
2) CRM Software
3) Data Analysis
4) Data Management
5) Project Management
6) Campaign Management
7) Attention to Details and Strong Problem-Solving Skills
8) Multitasking
1) Marketing Operations Specialist (2018-05 to 2023-11):
- Developing and Optimizing CRM & CMS Processes
- Campaign Management
- Data Management
- HubSpot Administration
- Technical Onboarding Process
- Troubleshooting of System Sync Errors
- Coordination with Other Departments for Projects and Reporting
2) Salesforce Administration (2017-06 to 2018-04):
- Managed Data Cleaning Project, Lead Generation, User Management, Data Import/Export
- Resolved Pardot & Salesforce Sync Errors
- Created Reports
- Day-to-day Tasks (Audits, Handling Requests from Sales Team and CEO)
3) Sr. Research Analyst (2014-08 to 2017-05):
- Trained New Team Members
- Supporting Person to the UK-based Sales Team with Data Research
- Maintained a Data Hygiene in Salesforce
- Market Research to find Decision Makers and Influencers
- Worked Closely with CRM Team for Data Projects
1) Cooking during free time
2) Playing Badminton when time permits
3) Chess as an all-time favorite pastime
4) I enjoy reading books
5) Passion for traveling
6) Watching movies and anime for entertainment
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