EMPLOYMENT EXPERIENCE
Account Manager, FRUKT Communications, London Dec 2012 – current
Running one of the agency’s biggest clients (JTI Ploom), our key role is developing a brand and successfully launching Ploom’s innovative product portfolio globally.
Key responsibilities & achievements:
• Managing and working across a wide and diverse range of projects:
• Involved in the development and implementation of new brand and product launch strategies for global market
• Developing global communication campaigns; brand guidelines and toolkits
• Heavily involved in the strategic thinking forming creative output – conceptualization through to execution
• Developing trade and consumer 121 engagement and communication tools and activities
• Copywriting – developed featured communication across multiple consumer and trade facing materials and touchpoints
• Project managing multidisciplinary teams including design, creative planning, strategy, events, production, talent & rights and direct report of account management
• Managing cross-agency and 3rd party relationships (experiential, digital, research)
• Building and maintaining excellent long-term client relationships at all levels of seniority
• Negotiating and meeting deadlines and securing budget objectives
• Driving organic client growth and supporting new business development through new project pitches
• Financial management & forecasting
Senior Account Executive, Ogilvy Action (WPP Group), BAT, London Jan 2011 – Dec 2012
Specialised in developing and managing all tobacco marketing activities in restricted markets. Constantly having to think outside of traditional advertising and communications methods, and fully utilizing all available consumer and trade engagement opportunities to drive brand awareness and growth. Working across multiple projects that required fast turn-around, it was imperative that I worked with a high degree of independence, pro active attitude and managed and executed projects with confidence
Key responsibilities & achievements:
• Lead the rollout of the first capsule cigarette to be launched in the UK for Lucky Strike. Resulting in driving brand awareness and exceeding target sales for BAT.
• Lead and managed the very first experiential consumer engagement activity at one of the largest UK festivals. A first ever for BAT in the UK & Ireland market.
• Independently driving, owning and executing projects – writing briefs, developing detailed timelines and budgets
• Assisted in developing Trade engagement programs – communication campaigns, promotional activities, events
• Internal communications – developing all communications and activities for new product launches
• Liaising with all parties working on each project – production, creative, digital, finance, planning as well as external partners for accurate development and execution of project deliverables
• Contributing creative, strategic and forward thinking ideas to projects
• Over-seeing all the team’s administrative duties including finance management, contact reports, status reports, meeting preparation
• Building and maintaining excellent long-term client relationships
• Responding to all client and regional agency requests efficiently
• Compiling monthly competitor reviews and market analysis’
Account Executive, OgilvyAction (WPP Group), London Feb 2010 – Jan 2011
BAT (British American Tobacco) account
Working on the innovations team for BAT, we where committed to exploring and growing the futures tobacco category by developing alternative and sustainable tobacco – based business opportunities, relevant to the 21st century consumer. Working directly with BAT’s ‘Futures team’ and their R&D departments, we specialised in brand, product and packaging development.
Key responsibilities & achievements:
• Over-seeing all the teams administrative duties confidently and competently
• Supporting and assisting on the delivery of multiple projects and given the responsibility of running smaller projects
• Managing all project finances – producing estimates, managing budgets, reconciliations
• Researching and preparing presentations for client meetings and new work pitches
• Building close relationships with clients and external partners
Gradate, WTMS (WPP), London Sept 2009 – Feb 2010
Key responsibilities & achievements:
• Covering a busy switchboard, distributing post, organising couriers for over 60 companies and agencies in the building. Building relationships with key agency contacts for job opportunities.
02 Ambassador, Modern Green Marketing, Dublin Apr 2009 – Aug 2009
Key responsibilities & achievements:
• An ambassador for the O2 Academy music venues
• Working with VIPs attendees and Clients, engaging with concert attendees, resolving any queries and problems efficiently
• Promoting the 02 music world through Facebook and music competitions
IT Recruitment Consultant, Venn Group Consultancy, London Sept 2008 – Feb 2009
Key responsibilities & achievements:
• Managing and recruiting for a large and varied accomplished client portfolio – BSKYB, Ogilvy, BBH, Ladbrokes, International magazines and smaller creative agencies.
PR Intern, Launch Group PR, London / Wilson Hartnell PR, Dublin May 2008 – Sept 2008
Key responsibilities & achievements:
• Assisting on creation of PR activity plans for a range of high-profile clients including Marks&Spencers, Jameson, Flora, O2, Galaxy, Rimmel, Virgins Holidays, Tesco and BP
• Organising and managing a number of events – Boots Summer Campaign, 02 Clear Campaign and The Flora Mini Marathon
• Organising and managing all media engagements – radio, TV, print
• Writing press releases, creating media lists, coverage reports and media hits
Travelling – South America, New Zealand, Australia Jan 2007 – Dec 2007
EDUCATION & TRAINING
Postgraduate Diploma in Public Relations and Event Management First Class Honours
(Accredited by the PRII)
National College of Ireland, Dublin: January 2008 – September 2008
BA (Hons) Accounting & Human Resource Management First Class Honours
National College of Ireland, Dublin: September 2003 – May 2006
