BA (Hons) Film, TV and Radio Studies
April 2014 – Present Assistant Product Manager, British Ceramic Tile
• Deliver, develop and manage key ranges, including range development, analysis, presentations and ROI, and range performance.
• Manage key accounts across various global channels including Europe and the USA.
• Support all key accounts, including range development, product and pricing proposals, and in store solutions.
• Carry out market research and analysis to identify opportunities and guide market pricing.
• Manage range databases and price lists to ensure information is up to date and accurate.
• Manage and deliver customer POS requirements, cost effectively and within brand guidelines, working closely with the internal samples/board team.
• Ensure the marketing budget is kept up to date, and purchase orders are created and filed accordingly.
• Liaise with external agencies, including PR, Design and Photographers, to develop branding, advertising, PR campaigns, display stands and POS material as appropriate, ensuring that ROI is achieved.
• Assist in the organisation and delivery of global exhibitions.
• Undertake to understand the market, technical and production aspects of specified product sectors, and to become the ‘expert ' in those sectors.
January 2013 – April 2014 Marketing Executive, Rolf C Hagen UK
• Developing and implementing marketing plans to support new product launches.
• Briefing in POS artwork for new product launches, developing the design through to product launch.
• Creating product launch packs for retailers to help maximise brand awareness.
• Budget management for new product launches and events.
• Copy writing and producing PR materials for use in press publications and online communications.
• Developing online communication strategies (trade and consumer).
• Event planning and co-ordination.
• Conducting market research activities including organising product trials, sending out product samples to magazines for brand awareness, analysis of trial results and monitoring competitor activity.
• E-mail marketing campaigns including product newsletters, new product launches and new brand awareness.
• Organising product trials / sampling.
• Updating the company website.
• Inputting PO numbers and managing the PO system to track deliveries and stock levels, ensuring at all times there is enough product in stock.
• Creating and distributing monthly newsletter.
October 2012 – December 2012 Communications and Marketing Executive, Advanced
Supply Chain
• Develop and manage company website.
• Update website copy.
• Produce and deliver the company newsletter.
• Work with design agencies to create adverts, newsletters and promotional items.
• Develop social media function for the company.
• Employ SEO and social media tools to improve the company’s online presence and drive web traffic.
• Research and enter industry awards.
• Create presentations on a range of subjects as required by the business.
• Develop company presentations.
