Education/Qualifications
The University of Sydney Australia 1999-2003 Bachelor of Science
Electives in Medical Science, Media Studies, English, Geography, Anthropology
University College London United Kingdom 1997-1999 Biochemistry
King Edward VI Grammar School United Kingdom 1995-1997 A-Levels in Mathematics, Biology, Chemistry, Physics, and General Studies
Career Summary
Cross Promotions and Event Partnerships Executive
www.admedia.ae
2009-present
Office Manager
www.motivatepublishing.com
2007-2009
Account Manager
www.dreamscreative.com
2005-2007
General Manager
www.gotransit.com.au
2003-2005
Cross Promotions & Event Partnerships Executive 2009-Present
Abu Dhabi Media
• Successfully sourced, negotiated, developed, and managed partnerships with key Abu Dhabi events and conferences for the past three years. Events include multiple FLASH concerts and events (such as Yasalam), The Mubadala Tennis Championship, Abu Dhabi Media Summit, Red Bull Air Race, Abu Dhabi International Book Fair, SummerFest Abu Dhabi, Cityscape Abu Dhabi, and The World Future Energy Summit
• Dedicated and proven ability to design and deliver high quality public relations services and cross media campaigns to high profile government and private clients from a variety of industries, on time and on budget
• Liaise with clients to obtain background information on proposed promotional initiatives/events before offering integrated media/PR solutions across mixed platforms including publishing, broadcast and digital for over 20 different internal brands at ADM
• Lead and organize meetings with internal teams such as editorial and marketing/communications departments for various brands to discuss feasibility of event partnerships. Evaluate strategic fit/ROI for the company for partnering/associating with key events. Guide internal editorial teams in the planning, organizing, and managing of editorial coverage when required. Arrange coordinated internal PR support through communications team, and post-event follow up with media campaign value analysis
• Maintain good contacts with clients and relationships with editors and journalists. Regularly liaise between internal editorial and communications team, and external clients and marketing/PR agencies to achieve communication objectives
• Provide consultancy to clients on various possible options of integrated media solutions in order to achieve campaign objectives and/or sales targets, including pitching creative solutions such as supplements, show sponsorships, branded sections, and other special executions across multiple media platforms
• Able to multitask and lead multiple projects/campaigns simultaneously
• Conduct in depth review and study of movie scripts from subsidiary company Image Nation to identify opportunities for creative product placements in upcoming UAE film productions such as Tobe Hooper directed Djinn
• Reporting to Senior Sales Manager
• Responsible for daily operations of Abu Dhabi branch of magazine publishing house, including developing communications, sales, marketing, and distribution channels, while building/maintaining relationships with clients
• Increased visibility and circulation of all publications by providing regular strategic feedback to and working closely with marketing and distribution teams
Motivate Publishing
Abu Dhabi, UAE Office Manager 2007-2009
• Identified new areas of business growth while maintaining existing relationships with clients and agencies by implementing strong PR support across various brands
• Identified opportunities for sponsorships and associations with relevant local events such as Gourmet Abu Dhabi to build awareness of brands
• Involved in organizing high profile annual What’s On Awards event
• Effectively managed sales team of 4 to consistently achieve monthly sales targets for all publications
• Reported to Group General Manager
Dreams Creative
Sydney, Australia Account Manager 2005-2007
• Developed brand positioning and web solutions for local businesses
• Prepared proposals and liaised between clients and the design/creative team to achieve desired communication and campaign objectives
• Co-ordinated closely with clients to ensure accurate and timely launch of websites
• Reported to business owner/Managing Director
GoTransit Advertising
Sydney, Australia General Manager/Partner 2003-2005
• Successfully launched and expanded company with business partner
• Developed and implemented business development, sales, marketing and PR strategies to help secure a successful 5 year contract with one of Australia’s largest private bus transport operators
• Approached local market to effectively contract share of spend of marketing budgets
• Recruited and managed sales team of eight and telesales team of two
• Supervised client accounts from start to completion
• Prepared and maintained sales and marketing collateral for team
• Successfully created a strategic plan for increased cost efficiency as business expanded, by transitioning in-house services and incorporating improved sales, IT and marketing procedures
GoTransit Advertising
Sydney, Australia General Manager/Partner 2003-2005
• Successfully launched and expanded company with business partner
• Developed and implemented business development, sales, marketing and PR strategies to help secure a successful 5 year contract with one of Australia’s largest private bus transport operators
• Approached local market to effectively contract share of spend of marketing budgets
• Recruited and managed sales team of eight and telesales team of two
• Supervised client accounts from start to completion
• Prepared and maintained sales and marketing collateral for team
• Successfully created a strategic plan for increased cost efficiency as business expanded, by transitioning in-house services and incorporating improved sales, IT and marketing procedures
