Seasoned Digital Marketer with 3+ Years of Experience

Previous Employment Details:

Growth Strategist | 08/2022 – Ongoing
Performance Marketing Manager | 07/2021 – 08/2022
Growth Associates (Marketing & Advertising) | Calicut, Kerala, India

• Strategized, developed and managed paid media campaigns across Facebook, Instagram, Snapchat, LinkedIn, Twitter, TikTok and Google Ads
• Managed a monthly budget of $100,000 USD for a global e-commerce brand, delivering an ROI of 8 for every USD spent
• Transformed a logistics client's digital presence, elevating their conversion rate from a mere 1.2% to an impressive 5.8% and achieving an exceptional 320% increase in ROAS
• Identified & tested new digital channels to expand reach, driving a 10% increase in monthly leads
• Planned, performed keyword research and outlined 80+ blog posts designed for SEO, and managed a team of 2 content writers to complete that content
• Executed an influencer outreach campaign for a technology startup, resulting in a 600% increase in brand awareness
• Coordinated with internal stakeholders and external vendors to create innovative strategies that increased brand awareness by 40%

Digital Marketing Executive | 03/2021 – 07/2021
Geturpet (E-commerce) | Malappuram, Kerala, India
• Launched SEO campaign for high volume and long-tail keywords that generated 7,000 unique visitors and 120 customers monthly
• Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 350%
• Created a holistic paid acquisition strategy, ultimately leading to an ROI of 4.5 for every rupee spent
• Managed social media channels and engaged with the users to grow collective social following by 300%

Digital Marketing Intern | 01/2021 – 03/2021
Etudemy (Education) | Malappuram, Kerala, India
• Created a WordPress website from scratch by implementing strong SEO strategies, and ranked on the 1st page of SERP within 6 weeks
• Evaluated Google Analytics and Search Console, identified low performing content, and recommended solutions that improved content performance by an average of 30%
• Launched optimized product advertising on Facebook, Instagram and Google Ads