Kevin is a practical, smart and driven sales & marketing leader who delivers results. He builds world-class brands and high-performing teams and has successfully done so on five continents in over 100 markets.
He has led complex sales & marketing, branding & licensing projects in both the B2B and B2C spaces. Kevin believes in sound strategy and planning but equally enjoys implementing great plans as a hands-on leader and people developer.
His international experience is solid and built by operating in many global roles. Kevin brings specialized expertise in North America, China, UK, Saudi Arabia and Colombia.
He is fluent in Spanish & English and proficient in French & Wolof. Kevin and his family returned from an expatriate client assignment (London) in 2015 and now live in Valencia (California).
► Sales force management, development and productivity
► Lead generation and sales conversion
► Brand development and marketing communications (digital, content development)
► Brand development and re-branding
Marketing & Sales Solutions (2009 - Today)
Third Eye
The GO Family of Companies (Los Angeles, California)
Global Chief Marketing & Customer Officer
Serve as Global CMO & CCO for The GO Companies (stealth start-up in Los Angeles, CA). In this contract role, lead sales & customer development, brand development and marketing communications.
• Secured and delivered 30 major OEM and Aftermarket Automotive brand sponsors that will generate $16.5 Million in revenue in Year 1 (2017). Revenues that will help drive a self-sustaining business within 24 months and deliver investor targets; 61% IRR and ROI of 7X-9X
• Designed and led pitch that secured $15 Million first round project funding (one strategic investor)
• Staffed, developed and led team of four regional sales directors and one international business director
Rapid Crush (Valencia, California)
Led sales & marketing programs for this $22 Million digital marketing firm that specializes in e-commerce technology (Amazon), sales conversion & Lead Gen tools and business learning courseware.
• Developed sales funnels and directed multi-channel plan that generated the highest-grossing affiliate sales promotion (ASM) in on-line marketing. Delivered net sales of $4.5 Million in nine days
• Implemented Capsule CRM to manage CLV of 3,800 customers, four-person outbound telemarketing function and direct mail program of 79,000 weekly drops with 4% cold lead conversion rate
World Vision (London, UK)
• Led resource development and sales team for middle/major/ donor program that resulted in MMD revenue growth of $120 Million or 42% YOY
• Led global brand marketing strategy. Content and digital media strategy
SABIC (Riyadh, KSA)
Global Branding & Trade Marketing Officer
Directed the global brand transformation and marketing build up for SABIC; a $60 Billion enterprise with operations in over 100 countries. This three-year global assignment was based in Riyadh, Saudi Arabia.
• Launched and activated the new SABIC Brand to over 40,000 employees worldwide spanning 17 different languages, 100 markets and 14,600 B2B customers
• Led sales force and customer adoption program in top ten markets, converted 32,000 marcoms pieces in 6 languages, designed and executed 150 trade launch events.
• Drove a 25% increase in SABIC brand value. From $710MM in 2011 to $888MM in 2012
ConocoPhillips / Phillips 66 (Houston, Texas)
• Led Phillips 66 sales force consolidation and distributor integration program. STAR
• Led franchise & trade marketing strategy (76, Phillips 66, Phillips 66 Aviation, Conoco)
