Personally recruited by company President, who recognized company needed to enter “the digital age” to grow, and given the directive to build a world-class team with world-class capabilities. Responsible for leading creative ideations, concept development, and executions of various marketing communications and campaigns to increase lead generation. Champion new & innovative ways of transforming social media strategies and consumer insights into executional creative concepts, while leading the development of these ideas both internally and with third-party developers
Al’s Formal Wear, Retail / B2C & B2B http://AlsFormalWear.com 10/2014 to Present VP of Digital Marketing (started as Director of Digital Marketing)
Stellar Automation Agency B2B http://StellarAA.com 01/1998 to Present Chief Marketing Officer (CMO) / Consultant (started as Creative Director)
W.F. Taylor Co., Inc. (Taylor Adhesives), B2C & B2B http://wftaylor.com 08/2006 to 05/2013 Director of Marketing (started as Marketing / Media Manager)
