ACADEMIC ACHIEVEMENTS
2009 – 2013 BA in Integrated Strategic Communications (minor in International Studies), GPA: 3.8
The University of Kentucky
• Completed modules, including Statistical Reasoning, Writing for the Mass Media, Strategic Planning and Writing and the Regulation of Strategic Communication.
• Improved knowledge surrounding marketing principles, Public Relations and consumer behaviour – providing the ability to more effectively identify and target key markets.
• Developed the knowledge and skills required to create and manage complete, integrated marketing campaigns with global impact.
2005 – 2007 Higher School Certificate Barker College, Sydney, Australia
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS
2012 – 2013 Public Relations Consultant / Event Coordinator
The University of Kentucky, Student Centre
• Provided ‘impact assistance’ and delegated responsibilities to support staff at events while ensuring adherence to artist contract requirements.
• Booked nationally-recognised artists featured on American shows, including The Voice and CMT.
• Increased concert attendance by 42% having researched and planned on-campus events.
• Led event photography initiative, including weekly advertising videos and Late Night Film Series trailers.
• Increased social media following and retention numbers on Facebook, Instagram and Twitter through competitive marketing campaigns.
2012 Violence and Intervention Prevention Centre Intern
The University of Kentucky
• Helped coordinate student workshops, including Map your Journey and Green Dot Sorority Training Day.
• Wrote press releases for several large-scale events, published in the Kentucky Kernel and on UKNow.
• Delivered weekly volunteer training sessions to students and university Professors.
• Performed daily miscellaneous duties such as organising client information, welcoming clients, handling phone enquires and data entry.
• Improved marketing design of email thank-you cards, educational pamphlets and workshop advertisements.
• Chosen by the Director to be the event host and MC for the Rock the Dot Charity Show and Take Back the Night where +800 guests were in attendance.
2011 Corporate Affairs Intern
Incitec Pivot Limited
• Assisted the Corporate Affairs Team with information and content needs to meet company intranet target launch date.
• Improved the annual sustainability report having supported the Sustainability Department.
• Directed the approach, design and distribution of a global safety company newsletter.
• Collaborated with freelance journalists and international plant managers to write e-newsletter articles.
• Transcribed various plant site documentaries and summarized findings used to present to higher management in support of decision making.
