Education And Qualifications
Currently studying a CIM Higher Diploma in Digital Marketing
Certified Internet Webmaster – Internet Business Associate.
National Diploma I.T Practitioners Level 3 – Networking Pathway.
Experience
SEO Client Manager (March 2013 – May 2014)
Strategy Digital
Primary role
• Manager of a team of 6 including Junior Account Managers and Executives.
• Responsible for key account management and overseer on smaller contracts.
• Devising creative content marketing strategies and overseeing timely delivery.
• Conducting technical audits on client websites and devising a specification for the production team.
• Involved with usability and Conversion Rate Optimisation to improve performance.
• SME on technical SEO, regularly updating internal documentation and conducting staff training.
• Monitoring performance and reporting to clients on KPIs.
Digital Marketing Manager (February 2012 – March 2013)
Burfield Creative
Primary role
• Devising strategies to drive traffic to websites using SEO, PPC and Social Media
• Lead generation, sales and client account management
• Capturing client needs and creating formal documents such as proposals and statements of work
• Educating other teams on SEM and instilling a marketing ethos within the company
• Consulting design and development teams on conversion rate optimisation
• Reputation management and monitoring client satisfaction
• Internal and client email marketing campaigns
• A key player in the ‘pitching team’ for high value leads
Web Project Manager (May 2007 to February 2012)
Phrase One
Primary role
• Responsible for generating new business for the company and providing consultation to clients on services and strategies.
• Liaising with design and technical teams on working towards objectives.
• Providing consultation on user interface design and information architecture.
• Conducting on-site and off-site optimisation work in accordance with SEO best practices.
• Creating and updating websites with new content.
• Reporting to clients on website traffic, search engine ranking and conversion rates
